Philips Strategic Content Writer - Philips Amsterdam / Drachten 

Netherlands, Frisia 

309050798

• Supporting multiple projects and strategic initiatives of one or more categories
• Implementing content strategies that align with business goals and user needs
• Supporting consumer and competitor research to identify user needs and design opportunities
• Supporting the creation of shopper/consumer/user decision journey content: digital as well as print. Considering packaging, labeling and business requirements on brand and design level (using and optimizing existing toolkits and frameworks)
• Executing operational tasks related to your own category for the new and updated propositions
• Advise and convince stakeholders in creating the most optimal solution(s) for content and consumer care elements on all touchpoints

• A strong drive to put the consumer/user first.
• Bachelor’s or master’s degree consumer-oriented education, like Service Design, Interaction Design, Customer Experience, Sociology, Psychology, Communication, Marketing or a relevant technical background.
• You preferably already have experience (3-5 years) managing consumer care communication tools of relevant high volume consumer products.
• The ability to develop and implement content strategies that align with business goals and user needs. This includes understanding different content types, formats, and distribution channels.
• Knowledge of UX principles to ensure that the content is user-friendly and meets the needs of different user groups. This includes creating user personas, journey maps, and wireframes
• Understanding of digital marketing techniques and tools to effectively reach and engage target audiences through various touchpoints such as social media, email, and websites.
• The ability to analyze and interpret data to inform content decisions. This includes using analytics tools to track content performance and user behavior.
• Excellent communication skills to work effectively with cross-functional teams, stakeholders, and external partners. This includes the ability to present ideas clearly and persuasively
• Familiarity with content management systems (CMS), HTML/CSS, and other relevant technologies to manage and publish content.