Philips Marketing Manager m/w/d – HPM Global 

Germany, Baden-Württemberg 

296104895

Marketing Manager (m/w/d) – HPM Global Marketing

In collaboration with the product management teams, marketing colleagues, business teams & regions, you are responsible for

• Drive annual marketing plans for clinical measurement segment in collaboration with cross-functional teams.

• Analyze global and local market needs, converting insights into actionable marketing initiatives.

• Conduct competitive analysis to inform strategic marketing campaigns

• Create compelling value propositions that encompass various elements of our product portfolio, addressing the unique requirements of each care setting or department and collaborate closely with cross-functional teams, including product management, regions/zones, marcom, and clinical marketing, to ensure alignment and relevance of value propositions

• Contribute to portfolio management, focusing on HPM solutions and the role our clinical measurements play in it (ICU, GC, OB, MR & Radiology)

• Support solution launches, ensuring market readiness, defining launch strategies, and creating launch content ensuring incorporating new products into existing solutions and its G2M strategy

• Execute promotion plans, run campaigns, and collaborate with MarCom & Pricing teams for continued demand generation

• Develop field training content for the specific portfolio/segment

• Collaborate with MarCom & eCommerce teams to enhance digital presence and solution availability.

• Understand how to position our clinical measurements portfolio in individual care settings with the broader solutions as well as an independent portfolio to drive attachment rate to our Patient Monitors

• Monitor and evaluate the effectiveness of go-to-market strategies and initiatives, utilizing key performance indicators (KPIs) to track progress.

• Provide regular reports and insights to internal stakeholders, highlighting successes, challenges, and opportunities for optimization for daily management

To succeed in this role, you should have the following skills and experience

• Degree in business, marketing, industrial engineering, biomedical engineering, or equivalent professional experience

• Experience in relevant technology, healthcare, or Medtech products/solutions

• Strong analytical skills with the ability to translate data into actionable insights

• Excellent communication and collaboration skills

• Ability to develop and execute comprehensive marketing strategies

• Ability to leverage existing tools, technologies and best practices to drive growth in our business

• Act as a role model for our Philips Behaviors: Customers first, patient safety, quality and integrity always; team up to win, take ownership to deliver fast, eager to improve and inspire

• Exceptional team player, adaptable, and eager to work in a diverse and inclusive environment

• Strong problem-solving skills, supporting continuous improvement using LEAN methodology

• Excellent communication skills, including public speaking; fluent in English, other European are a plus.

In return, we offer you

• Non-tariff-based compensation

• Annual salary adjustments and bonuses

• 30 days of annual leave

• Purpose: Doing meaningful work with a great team and delivering care to the world

• Hybrid work concept: Up to two days a week "working from home"

• Philips Pension Fund: Employer-funded pension plan

• Mobility and devices: Leasing bicycles, cars, and also smartphones for private use

• Culture: Informal culture, a paid day for voluntary work, various team/cultural activities (on sustainability, diversity, ...), etc.

• Philips University: Wide range of professional training courses and for personal development

• Philips MyShop: Discount on Philips products

• Philips in Balance: Various offers for physical and mental health and sports courses

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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