IBM Assistant Manager Adobe Experience Sites Specialist 

India, Karnataka, Bengaluru 

284484512

Your Role and Responsibilities

• Responsible for the creation, organization, and maintenance of design assets and resources.
• Manage content creation and publishing. Collaborating with design, marketing, and IT teams.
• Design, build, and update website content and functionality.
• Optimize site performance and SEO.
• Develop and implement AEM templates, components, and workflows.
• Implement and analyze website analytics to measure and improve performance.
• Support and validate copy creation for all channels including email, social media, landing pages, etc.
• Manage the organization of the content library to facilitate to finding and reuse of assets.
• Assign keywords, and labels (tags) to content, videos, and images.
• Proficiency in using the Workfront tool would be highly beneficial.

Required Technical and Professional Expertise

• Knowledge and background in Content Management Adobe Sites tool to support content creation and publishing.
• Knowledge of using the Workfront tool.
• Graduate or postgraduate with 3-5 years of relevant work experience.
• Strong written and verbal communication skills.
• Experience with design software and web development tools.
• Strong understanding of user experience (UX) and user interface (UI) design principles.
• Experience with website performance optimization (WPO) techniques.
• Knowledge of search engine optimization (SEO) best practices.

Preferred Technical and Professional Expertise

• Creativity and problem-solving abilities.
• Knowledge of current digital marketing technologies and trends.
• Passion for content creation, marketing, and brand development.
• Digital and social marketing.
• Creative, collaborative, and has a passion for marketing.
• Growth-minded and eager to continuously learn.
• Ability to adapt to change.
• Flexibility to work in different time zones to accommodate global projects