About the Role
Your scope will be to deliver growth through continuous campaign experimentation, requiring you to build a strong foundational understanding of our systems and a desire to push the boundaries with the campaigns that we take to market.
Your impact in role
- Design, execute and optimise acquisition and engagement campaigns: translate data insights into actionable and effective campaigns. This includes designing new campaign concepts, segmenting audiences, creating messaging, deploying campaigns, and reporting results.
- Tailor strategies by customer segment: Employ quantitative and qualitative research tools to develop/refine customer segmentation and build tailored strategies by segment
- Collaborate with cross-functional stakeholders to deliver value for members: Develop shared objectives, support standing-up new initiatives across functions, and manage projects/workstreams end-to-end
- Perform analysis to inform recommendation on key strategic questions: Examples include identifying opportunities in user lifecycle, building business cases for new benefits
What you’ll need
- Quantitative degree and 3+ years of solid operational and analytical experience gained in a tech company, management consulting, finance, or consumer growth experience in a fast-paced environment
- Problem solving - the ability to break down ambiguous problems by applying structure and using data-driven insights to solve them
- Analytics - experience dealing with complex data sets using excel/google sheets (SQL a plus but not required), deriving insights, checking against what you see in the real world and synthesising recommendations
- Project ownership and delivery - demonstrated ability to work closely with cross-functional teams, manage stakeholders effectively in an ever-changing, rapid growth environment, and coordinate, plan and prioritise tasks across multiple projects
- Excellent communication skills (verbal and written) with the ability to translate data into actionable insights and recommendations
- Experience with running incentives and promotional campaigns, including A/B testing, messaging, and post-campaign analysis
- Unparalleled business judgement and critical thinking skills with the ability to use data to quickly develop strategies and make decisions
- Familiarity and passion for data-driven digital marketing, customer marketing and retention
- Operational or marketing experience with subscription/loyalty products
* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .