Italy-Milan; France-Île-de-France; Germany-Düsseldorf; Netherlands-Kerkrade; Poland-Warsaw; Spain-Madrid; United Kingdom-Hemel Hempstead
About the role
The EMEA Neuromodulation division is a global leader in microelectronic implantable technologies for chronic pain and neurological diseases. We operate in three main areas:
- Advancing Deep Brain Stimulation (DBS) treating such progressive diseases as Parkinson’s;
- Spinal Cord Stimulation (SCS) System to provide personalized, long-lasting pain relief through the power of combination therapy.
- Radiofrequency ablation (RFA) systems used by physicians to treat patients with chronic pain
Your Responsibilities will include:
In this role you will be responsible for expanding the Pricing Excellence culture within the Neuromodulation Division through the definition of pricing strategies at franchise and product level, the set up of dedicated analytics, the creation of monitoring and deal design tools, the generation and integration of insights to identify commercial and pricing-related opportunities in collaboration with central and divisional stakeholders.
Pricing Strategy:
- Partner with franchise leads / marketing teams to set up pricing strategy for product and service portfolio (segmentation, targeting, positioning), drawing a clear linkage between commercial and financial ambitions
- Define pricing schemes and policies for key franchises based on product life cycle (launch, maturity, phase out) and portfolio synergies (cross-selling up-selling)
- Partner with strategic organizational resources (HEMA, HealthCare Solution and Partnership) to integrate key inputs in the overall value proposition for defined franchises and products
- Partner with divisional FP&A team on price impact target setting, monthly commentary on performance and collaboration on margin mindset / profit enhancing activities (Rebates, Free of Charge, OCOS wastage, etc…)
Deal Design & tools:
- Partner with local commercial and marketing organizations to maximize value generation on key deals through a data-driven approach to deal proposal design
- Develop pricing guidelines based on strategic priorities and ensure correct implementation within the tools used by the sales organization (e.g. price book, approval tools)
- Collaborate with cross-divisional teams to further improve pricing tools to provide management with actionable information.
Opportunity Identification & Customer Insights:
- Analyze market trends evolution based on existing market data and lead initiatives to expand our insight generation ecosystem to be a key stakeholder in the construction of market scenarios and market models.
- Leverage process and requirements within the Commercial Excellence practice to improve the collection of precious inputs from the field.
- Integrate customer-level data to generate insights in a meaningful way to identify opportunities and maximize impact of pricing and commercial strategies.
- Size and assess pricing & commercial opportunities through strong business cases to optimize investment allocation.
Execution & performance review:
- Identify and operationalize core KPIs to monitor price performance according to marketing and commercial strategy and create standardized dashboards to be reviewed on a regular basis (deal execution, ASP erosion, premium price execution, performance vs market) for key strategic franchises (New product launches, Capital Equipment Strategies, Service charging).
- Contribute to enhance review processes of KPI and performance outcomes with the country leaders and divisional senior leadership to promote and enhance a Pricing Excellence / Margin Mindset culture within the organization
What are we looking for in you?
- +4 years professional experience in Pricing, Commercial Strategy, Commercial Excellence, Financial Planning & Analysis, Marketing functions or professional experience in consulting firms working in commercial topics, i.e. pricing, sales, go-to-market, channels, portfolios.
- Proven experience in B2B Pricing with strong expertise in pricing methodologies, best practices, and execution.
- Previous experience in medical devices and knowledge of the EU-5 healthcare systems is a plus
- Having worked in a commercial role such as a sales or marketing position is a plus
- A self starter, able to set priorities and independently drive projects
- Excellent interpersonal and influencing skills able to provide advice and drive change
- Excellent written and verbal communication skills, comfortable delivering content to various audiences including senior management
- Highly committed, self-driven person willing to challenge the current status quo and develop improved ways of working
- High team spirit, flexibility and always, looking for excellence
- Previous experience of working successfully within international and virtual teams
- Clear & strategic thinker, strong marketing, commercial and financial & business acumen
- Bachelor degree or MSc (preferred) featuring strong analytical component (e.g. economics, management, finance, statistics etc.)
- Fluency (native or equivalent) in English and ideally in at least another language (e.g. French, Spanish, German)
- Strong knowledge of key Microsoft Office applications (Excel, PowerPoint, Word). Knowledge of Tableau is a plus
- Willing and able to travel frequently