EY Brand Manager - Assistant 

South Africa, Gauteng, Johannesburg 

280761912

Role Overview:

We’re looking for a dynamic and creative marketing professional to help us with a wide range of initiatives, to enhance the candidate experience across all touchpoints. Primarily, we seek someone to help with the development and execution of a multi-channel campaign strategy. You’ll be a strong collaborator with a deep understanding of brand and marketing, a high level of cultural awareness and a passion for social media and all things digital.

Role Detail

Examples of responsibilities and projects include (but are not limited to) *:

• Collaborating with members of the Global Recruitment Brand team and professionals in the regions to execute on our recruitment brand priorities
• Developing tools, resources and guides to provide our recruiting teams (both graduate hire and experienced hire) with best in class programmes, appropriate tonal language and ensure distinctive execution
• Developing strong campaign deployment plans, toolkits and KPIs
• Project managing campaign activation
• Working alongside Creative Services, GDS and where necessary third-party agency to develop and implement creative campaigns and compelling content
• Implementing innovative marketing solutions to accurately communicate our employer value proposition and inspire potential recruits with EY’s purpose
• This will require critical collaboration with functional marketing experts in advertising, web, email, social media, events, direct mail, and PR.
• Ensure all campaigns are relevant to local markets
• Provide budgetary and financial management input to Recruitment BMC programmes
• Give input from a talent perspective to firm-wide programme development and EY brand activity
• Build a network of Recruitment marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programmes
• You will be responsible for leadership communications to partners and the broader practice on a range of topics, and contribute to firmwide messaging on strategic issues
• Support the digital first approach to content creation and communication
• Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s communications and brand strategy generally and its communications approach in particular
• Work closely with BMC Regions to ensure programmes are relevant and can be executed

Analytical/Decision Making Responsibilities:

• Possesses deep knowledge in social media strategy, digital and business to business marketing/communications
• Accomplishes work with little direction
• Prioritizes and tracks large, complex projects
• Understands stakeholder management
• Identifies and manages key resources needed to execute

Knowledge and Skill Requirements

• Excellent written and oral communication skills (including presentations) as well as listening and interpretation skills
• High levels of cultural awareness
• Can show creative flair and innovative thinking
• Demonstrated teamwork and leadership skills
• Excellent project management skills
• Experience managing creative resources, both internal and external
• Ability to write long and short copy (content) fit for purpose across different social media channels, digital and internal platforms
• Clear understanding of branding, marketing processes, strategy and social media
• Excellent attention to detail
• Able to work effectively across different cultures and time zones and build relationships quickly
• Unfazed by changing priorities and ambiguity

Behavioural Requirements

• Build a reputation among internal and external stakeholders as the expert in your area of functional discipline, and on your programmes
• Works independently within area of communications and marketing activities. Receives general direction rather than supervision. Work is reviewed for results obtained.
• Identify and share best practice, based on an understanding of leading practices and market developments, identify gaps in EY ways of working and initiate strategies to fill them
• Solicit and value input from others into decision-making and problem-solving
• Be a positive role model for your subordinates by living the values of the firm in words and actions
• Assist with the development of a team culture, providing objective feedback on the strengths and development needs of team members
• Demonstrate the ability to read and adapt to varied cultural and interpersonal styles
• Translate and present complex ideas into simple and clear messages
• Able to manage and resolve conflicts
• Ability to work under minimal instruction
• Team player, enthusiastic, go-getter attitude, strives for excellence, energetic, confident
• Flexibility concerning working hours is required
• Able to influence senior stakeholders; develops and maintains strong working relationships with stakeholders
• Adapts to constantly changing work requirements while assimilating new information, analysing it and effectively applying it
• Brings innovative thinking to bear on content development opportunities
• Takes initiative and is proactive in a fast-paced and highly challenging environment
• Quickly defines problems, collects input, conducts assessments, draws conclusions and problem-solves

Education:

• Suitable marketing degree/diploma

Experience:

• 5-7 years’ experience in a similar role in professional services