IBM Developer Relations Lead Marketing 

India, Karnataka, Bengaluru 

272577295

As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities

• Conduct comprehensive research to map and understand the complete user journey for our products
• Collaborate with product teams to identify key touchpoints, pain points, and opportunities at each stage of the user journey
• Develop and refine user personas relevant to the Indian tech market and global developer community.

• Develop and execute strategies that align with the user journey and product lifecycle
• Create go-to-market plans for new features and products, ensuring they address user needs at different journey stages
• Collaborate with product management to influence product roadmap based on user journey insights.

• Design and implement programs to increase product adoption and user engagement
• Work with sales and customer success teams to develop materials that address common user challenges and highlight product value
• Identify opportunities for user education and training to enhance product utilization
• Performance Analysis and Optimization
• Implement metrics and KPIs to measure the effectiveness of technical marketing initiatives across the user journey
• Analyze user behavior, feedback, and product usage data to inform marketing strategies and product improvements
• Provide regular reports on marketing performance and recommendations for optimization

• Lead cross-functional teams to align product development, marketing, and customer experience efforts
• Collaborate with UX researchers and designers to incorporate user insights into marketing strategies
• Act as a technical liaison between marketing, product, and engineering teams

• Generalist Product Marketer with Developer Empathy: Versatile and empathetic, with a strong understanding of developers’ needs and pain points.
• Enthusiastic About AI/ML-Focused Products: Passionate about working on cutting-edge AI/ML products and solving related technical challenges.
• Developer-First Mindset: Dedicated to building marketing experiences that prioritize the developer experience.
• Adoption and Accessibility Advocate: Committed not only to building tools but also to ensuring they are accessible and widely adopted.
• Product and Technical Ownership: Possesses a strong sense of ownership and responsibility for both the product and its technical aspects.

Required Technical and Professional Expertise

• 5+ years of experience in technical marketing or product marketing in the software industry
• Strong understanding of software development processes, user experience principles, and technology trends
• Excellent analytical skills with the ability to translate data into actionable marketing strategies
• Proven track record in driving product adoption through marketing initiatives
• Experience with market analysis, competitive intelligence, and product positioning

Preferred Technical and Professional Expertise

• Experience in user journey mapping and persona development
• Familiarity with agile methodologies and product development lifecycles
• Knowledge of the Indian tech ecosystem and global developer communities
• Experience with marketing automation and analytics tools
• Bachelor’s degree in computer science, Engineering, or related technical field; MBA is a plus