Nike Specialist II RM Concept Experience GC 

China, Shanghai 

266145910

Overview of the Job:

As part of the GC Concept Experience team, your role will include adopting and optimizing global retail marketing capabilities and strategies that drive Nike-Only distinction. Drive GC C4C Retail Concepts Strategy to unleash FOP opportunities. Elevate our GC retail concepts at scale and maintain retail brand standard across the GC fleet. Develop & deliver Service & Experience Strategy for both Global & C4C concepts. You will work with different brand function squads, Concept and marketplace counterparts to ensure the experiences are brought to life in a consistent way.

Key Partnership:

• X-functional Retail marketing & Brand Creative teams including RB, VM, RP, EKIN, Store Design and Storytelling Design.
• X-functional marketplace teams including NDSS, Retail Concept, Field, Care, Account, Social Commerce, and Merch.
• Global Retail Marketing and Concept Experience counterparts

Job Responsibility:

• Execute retail marketing strategy across global and C4C retail concepts to drive Nike distinction and capture future growth.
• Execute E2E (briefing to execution) concept specific contents and experiences partner with other RM and Marketplace function teams.
• Execute service and experience strategy that elevate and deepen consumer brand engagement, drive traffic to the store.
• Deliver scalable and sustainable “toolkits” that maintain brand standard and meet the commercial needs in all concepts .
• Execute data, insights and learnings to future concept experience strategies and briefs.

Functional Skill Required (Hard skills):

• In-store consumer experience and journey creation and execution across global, geo and city.
• Deep understanding of consumer experience across all channels and platforms.
• The ability to bring Nike to life for consumer in retail space and make them fall in love with the brand.
• Consumer industry & insights acumen.
• Storytellers who push boundaries and inspire consumers to chase their potential and believe in sport.

Leadership Skill Required (Hard skills):

• Instills trust
• Embraces & leads change
• Fosters effective teamwork
• Inspires and motivates a team to excel
• Thinks strategically
• Communicates vision and purpose
• Cultivates innovation
• Elevates the standard of excellence
• Creates an amazing and fun culture

Experience Required (Soft skills):

• Typically requires a bachelor’s degree and minimum of 3-5 years directly relevant work experience.
• Is passionate about Sports and Retail.
• Executed large- and small-scale experiences.
• Has innate curiosity to learn and grow, professionally.
• Is familiar with English and can write/speak fluently.