Go-to-Market (GTM) Strategy Development - Build and own the marketing strategy for new products and startups at the incubation stage.
Brand and Messaging - Develop early-stage messaging frameworks that align with the product’s value proposition and customer pain points & Create brand assets that resonate with early adopters, including landing pages, pitch decks, and content.
Demand Generation and Growth Marketing - Lead demand generation campaigns using a mix of digital channels (e.g., paid media, content marketing, email marketing, and social) and Execute rapid experimentation to optimize conversion rates.
Performance Analytics and Reporting - Set KPIs for each incubation initiative and measure the performance of campaigns and channels.
Cross-functional collaboration - Work closely with product, sales, and operations teams to align marketing strategies with business goals.
Your Experience & Skills
5+ years of experience in roles at startups or early-stage ventures
Strong understanding of early-stage GTM strategies and demand generation.
Proven track record of launching and scaling marketing initiatives.
Experience in running agile, data-driven marketing experiments to validate product-market fit.
Excellent skills in storytelling, content creation, and community building.
Proficiency in digital marketing tools and platforms (e.g., HubSpot, Google Ads, LinkedIn Ads, etc.).
Strong analytical mindset and ability to translate data into actionable insights.
Ability to navigate ambiguity and work autonomously to achieve results.