As the Territory Manager – Neurosurgery/Spine, you will develop and execute a strategic, result-oriented sales plan for BK’s intra-operative ultrasound products and services in a defined geographical territory for Neurosurgery and Spine. You will be responsible for managing existing accounts in Neurosurgery and Spine and approach your accounts methodically, building an action plan & sales pipeline based on deep intelligence gathered at accounts, accurate knowledge of capital budgeting cycles, and a consultative sales approach.
Responsibilities:
- Develop in-depth knowledge of all accounts/hospitals, customer groups, economic drivers, payers, and providers mix in own sales territory. Use procedural data to help guide which accounts/hospitals are driving strong Neurosurgery programs and surgical procedures.
- Work diligently to achieve annual, quarterly, and monthly sales targets by maintaining an accurate CRM sales funnel with detailed account information.
- Provide National Sales Director – Neurosurgery/Spine weekly, monthly and quarterly forecasts, including rolling 6–12 month outlook.
- Ensure consistent compliance with own CRM data, with a specific focus on sales opportunities (correct and timely staging, estimated order dates, and budget amount), quoting, forecasting, win/loss analysis, competitive systems information, and updated customer contacts)
- Develop and execute action plans to drive product and service sales. Prospect new accounts and manage existing customers with the positioning of upgrades or additional Neurosurgery/Spine products or solutions. Generate proposals, prepare sales quotations, plan customer meetings, and perform product demonstrations to showcase the capabilities of ultrasound products.
- Provide analysis to continuously develop sales territory. Communicate gathered market intelligence, including pricing trends and competitive information, field concerns, issues, and customer requirements, through the right company channels.
- Establish long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs. Maintain positive and productive after-sale relationships in order to periodically upsell products and services.
- Proactively identify issues at customer sites and find resources needed to resolve them. Always leading from the front and delivering a customer experience consistent with BK Medical brand and values.
- Prepare report(s) at manager’s request summarizing monthly sales results achieved, contacts made, hospitals visited, and new opportunities started with emphasis both on existing and competitive accounts.
- When requested, participate in a variety of sales training and planning meetings to learn about new products and marketing promotions.
Qualifications:
- A Bachelor’s degree or equivalent and 2-4 years or more of related experience selling capital equipment/intra-operative imaging devices and/or adjacent technologies.
- Experience selling medical devices in an operating room, Neurosurgery, Spine or related setting. Previous healthcare ultrasound sales experience and selling to managed care/hospital organizations preferred.
- Ability to energize, develop, and build rapport at all levels within an organization. Demonstrated ability to analyze customer data and develop financially sound sales offers. Proven executive relationship-building skills in a hospital/healthcare environment.
- Experience interfacing with both internal team members and external customers as a part of a solution-based sales process. Strong communication and clear-thinking skills with the ability to synthesize complex issues into simple messages.
- Excellent oral presentation skills and the ability to think quickly to apply facts in analyzing a problem and explaining that answer to a variety of groups (OR staff, physicians, biomed, C-level).
- Strong written and verbal communication and interpersonal skills. Prefers direct and honest communication with superiors, peers, and direct reports.
- Outstanding organizational, problem-solving, and multi-tasking skills.
- High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high level of accuracy.
- Self-motivated, proactive, and able to work with minimal supervision.
- Travel up to 75% of the time.
- Preferred Cities: Boston Metro Area