Mcafee Director Retention Marketing 

United States 

259174407

Director, Retention Marketing

Business Ownership

• Craft and execute strategies to improve business performance of customers acquired through channel partners, focusing on revenue and retention rates, and underlying key metrics

• Monitor, evaluate and report on key metrics relating to bookings, retention rates, customer journey and campaign performance for the portion of the retention business within your scope

Lifecycle Marketing

• Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention

• Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities

• Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions and messaging

• Perform end-to-end monitoring of campaign execution and performance

• Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business

Team Leadership

• Manage a dedicated team of marketers within your organization

• Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives

About You:

• 7+ years of experience in account management, ecommerce or lifecycle marketing

• Past experience running a large multi-million-dollar business with accountability for financial results

• Experience managing agency & outside partners (media, creative, and research)

• Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms

• Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models

• Strong business acumen and understanding of financial performance, underlying drivers and levers

• Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment

• Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities

• Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective

• Past experience managing people

• Background in high-growth or transformation-focused businesses

• Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

The starting pay range for this position is $141,680.00-$232,760.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

Please click to viewand download theJob Applicantjob applicantswho are residents of the state of California.