Adidas SENIOR SPECIALIST BU 

China, Shanghai, Yangpu District 

257678477

Purpose & Overall Relevance for the Organization:

• Drive the success of the adidas Specialist Sports category business (Tennis, Swim, Cycling and other vertical sports) to ensure adidas’ sports authenticity.

Key Responsibilities:

• Drive the category management for BU SPSP across all KPIs, with the objective to grow the business in Korea & Channels.
• Execute the seasonal Go-To-Market process and calendar milestones for the respective category in Korea.
• Define an effective Market Category Range that allows Clusters to maximize their opportunities.
• Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
• Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders.
• Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through
• Review Seasonal Volumes across the Business segments and action against.
• Responsible for the managing respective category business incl. setting forecasts, local prices, size range, RID and Sell-through.
• Define channels allocation for global allocated products.
• Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc.
• Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
• Responsible for sample ordering for categories in charge
• Manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
• Monitor systems and file management for categories in charge: Master Range File, HUB, DMT & RMA
• Contribute to the development of business Mid – Long Term division plan in alignment with global vision.

KPI’s:

• Category NS, Go-in Margin
• Sell-out
• Forecast & data accuracy
• NPS
• Achievement of key SBP initiatives

Key Relationships:

• Market Business Unit FB/SPSP team
• Market Brand P&I, AP, MOPS, Brand Activation,Sports Marketing
• Market PMO, Finance(Demand Planning), SCM
• Market Channels
• Global BUs

Knowledge, Skills and Abilities:

• Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience;
• Result-oriented; Strong numerical / analytical skills;
• Willing and able to travel on a regular basis.
• Must have the ability to influence others within organization
• Effective presentations to large audiences
• Advanced user of MS Office suite of products
• Strong data analysis skills and ability to translate and articulate data results into clear business actions.
• Fluent communication skills in both English and Korean
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business/Marketing Management preferred.
• 2-3 years of experience in range management/product, marketing, sales/retail required.

• Sporting goods industry experience preferred.
• Passion for sports and belief that through sports we have the power to change lives