Adidas SENIOR MANAGER CONTENT PUBLISHING 

Greece, Attica, Athens 

255165225

Key Responsibilities:

• Accountable for the on time and in full execution of digital content across .com and app, including the personalization of key content touch points.
• Responsible for the implementation and tracking of success KPIs to ensure implementations are optimized based on results and insights.
• Manage a department of 5 - 10 team members. Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
• Represent market demand for content publishing with Global Product Ownership, IT Operations and Consumer Experience. Drive prioritization and implementation of demands to achieve maximum business impact and efficiencies through automation.
• Build a stream around transactional content, where Content Publishing has a leading role, connecting across Digital Consumer Operations functions, continuously driving optimizations against a clear KPI framework.
• Define optimization and rollout requirements / success criteria for new systems, tools, and content elements. Ensure operationalization.
• Build an end-to-end knowledge base on .com and app around content execution and consistently maintain after the rollout of new optimizations.

Key Relationships:

• Market teams
• Global Digital Activation
• Global and Brand organization – including BUs
• Global Product Ownership
• Experience and Design

Knowledge, Skills and Abilities:

• Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Ability to autonomously spot and drive opportunities from concept to creation
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution-oriented attitude
• Affinity with the Brand Marketing content delivery needs, solutions, and processes

Hard-Skills

• In depth knowledge of technical and creative aspects of digital and mobile
• Expertise with enterprise-level platforms and technologies
• People management experience
• Strong project management skillset
• Expert knowledge of digital IT products and capabilities
• Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• 7+ years direct-to-consumer experience
• 4+ years in a leading role in an online consumer-facing high-transaction environment
• Experience working with stakeholders and experts at various seniority levels
• Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus