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Adidas SENIOR MANAGER CONTENT PUBLISHING 
Greece, Attica, Athens 
255165225

02.09.2024

Key Responsibilities:

  • Accountable for the on time and in full execution of digital content across .com and app, including the personalization of key content touch points.
  • Responsible for the implementation and tracking of success KPIs to ensure implementations are optimized based on results and insights.
  • Manage a department of 5 - 10 team members. Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes to meet business needs.
  • Represent market demand for content publishing with Global Product Ownership, IT Operations and Consumer Experience. Drive prioritization and implementation of demands to achieve maximum business impact and efficiencies through automation.
  • Build a stream around transactional content, where Content Publishing has a leading role, connecting across Digital Consumer Operations functions, continuously driving optimizations against a clear KPI framework.
  • Define optimization and rollout requirements / success criteria for new systems, tools, and content elements. Ensure operationalization.
  • Build an end-to-end knowledge base on .com and app around content execution and consistently maintain after the rollout of new optimizations.

Key Relationships:

  • Market teams
  • Global Digital Activation
  • Global and Brand organization – including BUs
  • Global Product Ownership
  • Experience and Design

Knowledge, Skills and Abilities:

  • Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • Ability to autonomously spot and drive opportunities from concept to creation
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution-oriented attitude
  • Affinity with the Brand Marketing content delivery needs, solutions, and processes

Hard-Skills

  • In depth knowledge of technical and creative aspects of digital and mobile
  • Expertise with enterprise-level platforms and technologies
  • People management experience
  • Strong project management skillset
  • Expert knowledge of digital IT products and capabilities
  • Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 7+ years direct-to-consumer experience
  • 4+ years in a leading role in an online consumer-facing high-transaction environment
  • Experience working with stakeholders and experts at various seniority levels
  • Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus