IBM Digital Marketing Manager - IBM Cloud 

India, Karnataka, Bengaluru 

249839621

As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities

• Work with the VMware squad to define & own demand KPIs for the VMware on IBM Cloud Campaign based on overall objectives defined by the business
• Be responsible for strategy & GTM tactics & execution of the VMware on IBM Cloud campaign
• Clearly communicate the demand strategy to VMware on IBM Cloud Squad , the Cloud Marketing executives, the demand strategy leaders and the web & automation teams.
• Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing.
• Ensure the RLM plans for the campaign is optimised and lead enablement for the digital sales teams to impact creation of high quality pipeline which converts to revenue
• Lead ongoing experimentation and have a maniacal focus on outcomes
• Perform deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
• Insight into action – cycling of performance insights directly back into planning and orchestration

Draw out deep analytics & insights about the overall performance of the Cloud campaign and recommend actions to close the ga

Preferred Technical and Professional Expertise