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Adidas SENIOR MANAGER WHOLESALE 
Pakistan, Punjab, Lahore 
249118069

21.09.2025

Purpose:

  • Leads the Wholesales function for adidas Vietnam, with the primary objective of developing and implementing the Company’s sales strategy and wholesale account plans to achieve sales, margin and contribution objectives.
  • Sets ongoing target for WHS channel, achieve distinct targets base on service standards, operational target values and department strategies. Establishes/influence for the new standards which are based on the organizational strategy to achieve short-term and mid-term operational goals.

Functional :

  • Lead team towards delivering sales turnover, margins, and contribution whilst managing sales expense within planned levels.
  • Ensure AR collections as per trade terms, DSO objectives and limit bad debts with effective credit management, tracking and credit worthiness of customers.
  • Formulate sales development, channel strategies, annual account plans and ensure execution in line with brand and company strategy.
  • Develop, negotiate and implement trading terms by customers to drive pay by performance growth, optimizing in-store execution, brand presence, sell-through to represent our brands to consumers according to set standards.
  • Build, maintain and enhance the partnership with all the accounts, especially the alliance ones, maintaining effective customer service levels to meet order processing, route and order fulfillment.
  • Liaise with Marketing team on merchandising support, timely inflow of stocks to service customers, ensuring, prompt action to liquidate old inventory.
  • Provide coaching and guidance to the team in achieving their daily responsibilities and objectives.
  • Lead communication internally as well as externally on conflicting / diverging opinions.
  • Negotiates internally as well as externally to ensure acceptance for new standards or concepts.
  • Evaluate constantly and adapt / enhance existing processes / terms of trade

People:

  • Ability to build, coach and develop individual team members.
  • Setting clear directions, ensure clarity of roles and responsibilities.
  • Focusing on team performance by actively managing and delivering against project timelines, KPIs…etc.
  • Communicate & adapt influencing style to engage with different team members and stakeholders.
  • Develop and grow strong peer network within own function and cross functionally as needed to drive core processes and goals.

Controlling:

  • Measure and deliver own team’s KPIs.
  • Report on market trends and competitions in the respective accounts / channels.
  • Provide realistic business plans / sales forecasts from topline to bottom line, understand how to influence business KPIs performance.

Knowledge:

  • Thorough and deep knowledge of theory and organizational practice, with expertise in sales / commercial functions
  • Broad management experience across all functional areas of businesses

Professional background/ Experience:

  • Functional: Solid experiences in Sales/Account Management
  • Industry: Sports / Fashion preferable. FMCG modern retail is optional.
  • Leadership: To fit with adidas leadership values.
  • Education : University degree in Business with sales/ Commercial focus

IT:

  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced

Language skills:

  • English: Advanced
  • Local Language: Fluent