HP Director Global CRM 

United States, Idaho, Boise 

242404044

Responsibilities

• Lead the Global CRM team and manage the day-to-day operations of CRM activities.
• Define and monitor CRM KPIs and metrics, such as customer lifetime value, retention rate, churn rate, and net promoter score.
• Develop and implement CRM strategies and best practices to acquire and retain customers, and to increase customer loyalty, retention, and satisfaction.
• Design, execute, and evaluate CRM campaigns and programs across multiple channels and platforms, such as email, SMS, push notifications, web, and mobile.
• Segment and target customers based on their behavior, preferences, and needs, and deliver personalized and relevant messages and offers.
• Test and optimize CRM campaigns and programs to improve performance and ROI.
• Analyze and report on the impact and effectiveness of CRM campaigns and programs – provide insights and recommendations for improvement.
• Collaborate with other departments, such as marketing, sales, product, and analytics, to ensure alignment and integration of CRM goals and initiatives.
• Stay updated on the latest trends and best practices in CRM and customer loyalty.

Qualifications

• Bachelor's degree in marketing, business, or related field. Master’s preferred
• Minimum 10+ years of experience in CRM, customer loyalty, or retention marketing.
• Strong depth in analytics and ROI optimization of CRM programs
• Proven track record of developing and implementing successful CRM strategies and campaigns.
• Strong knowledge of CRM tools and platforms, such as Salesforce, HubSpot, etc.
• Strength in data analysis and reporting, and familiar with CRM metrics and KPIs.
• Excellent communication, presentation, and leadership skills.
• Ability to work in a fast-paced and dynamic environment
• Customer-centric and results-oriented mindset.

Full time

No shift premium (United States of America)

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