Desirable
Position Summary
- This is a role in Global Delivery Services (GDS) – Business Consulting – Customer
- The role is for an experienced hands-on functional consultant to be functional expert or Business Analyst with the good hands on knowledge of Adobe tools
- The ideal candidate should be working in the Adobe / Marketing domain and should have healthy functional experience in digital transformation programs.
- The ideal candidate should have good customer facing experience and should have experience of being a product owner/Business Analyst.
- Strong analytical skills and attention to detail, while staying focused on the big picture
- Excellent verbal and written communication skills; strong presence in front of senior executives
Essential Job Functions
- Act as a trusted advisor in understanding and analysing client's business requirements, customer experience needs and aspirations and enabling clients to understand the Art-of-the-possible for marketing Transformations
- Work with internal stakeholders & clients to build Business Strategy, Business Case, As-Is to To-be Customer Journey & Business Models, front-end marketing platform Strategy.
- Understand the limitations of client/ internal tech stacks, ecosystems and business model and provide design advice wherever necessary.
- RFP/ RFI & Proposals: Own and lead writing and responding to winning Adobe implementations / managed services.
- Should have strong expertise in creating client presentations of top quality and should have strong command on story telling.
- Should have expertise in creating process maps, process flow charts, process benchmarking, writing detailed user stories, identifying gaps in the process and creating recommendations.
- Should have expertise in CX Journey design, Digital Platforms & products in the Adobe platform space of marketing.
- Understand the customer business requirements and articulate them in the form of user stories, business requirement documents
- Act as a liaison between the business client and technical team by planning, conducting, and directing the analysis of complex business problems
- Support client’s organizational transformation goals by understanding the operational current state, future state and business values; helping to define and drive business solutions to meet the transformation goals
- Analyse and provide input on the methodologies and frameworks to be used during the requirement and execution of projects
- Lead requirements elicitation sessions to understand business problems
- Determine the gaps between requirements and product functionalities and define workable solutions to bridge the gaps
- Be part of a scrum team and help Product Owner in Sprint Prioritization
- Work directly with all levels through to senior management across the organization and be considered as a high-level expert
- Engage at the pre-sales stage to ensure the business drivers are understood and that the solutions proposed are targeted to help meet the business value / KPI’s indicated
- Experience leading a business requirement process with both technical and business partners
- Provide consulting services relating to Adobe and marketing function domain
- Drive and help execute Strategy by understanding the best mix of technologies and platforms
- Working closely with the Development Team during the Implementation to ensure close monitoring and adherence to the Design
- Ensuring successful Solution platform adoption by working closely with the Enterprise customers
Technical Skills/Tools Requirement
- Salesforce (SFDC / SFMC)
- Salesforce Business Analyst Certified is a must
- Certification in one or more Salesforce clouds (Sales / Service / Industry clouds)
Other skills Essential
- Clear understanding of CRM and customer service
- Passionate about data-driven transformation and using data to inform decisions
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Meticulous attention to detail, with an overall passion for continual improvement
- Credible and articulate, with excellent communication, presentation and interpersonal skills
- Ability to interact with stakeholders at all levels of seniority
- Experience in managing cross border stakeholders
- Highly enthusiastic in learning new technologies that support the fast changing digital marketing technologies
Desirable
- Understanding sector challenges and trends
- Have experience in any one of the sectors like Consumer Products, Retail, Telecom, BFSI, Life Science or manufacturing
Supervision Responsibilities:
- Must be able to work independently, complete multiple tasks and meet deadlines in a fast-paced changing environment.
- Act as a resource for colleagues with less experience, including coaching and training
Other Requirements:
- Flexibility in working hours to accommodate multiple time zones as needed
- Overtime, as needed to meet deadlines.
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