Digital Engagement Strategy: Develop and execute a proactive digital communication strategy for customer segments, focusing on volume accounts. Ensure each stage of the customer journey is optimized to drive engagement, adoption, and retention.
Tech Touch Execution: Utilize automation platforms and email outreach to engage customers at critical moments, ensuring personalized experiences at scale.
Data-Driven Customer Success: Leverage key performance indicators to assess the effectiveness of touchpoints, such as delivery rates, open rates, and click-through rates. Analyze customer data to make recommendations to fine-tune digital touchpoints and increase engagement.
Monitor and Report on KPIs: Track and report on key performance indicators (KPIs) to senior leadership, providing regular updates on progress, identifying trends, and highlighting areas for improvement to ensure alignment with business goals.
Customer Journey Optimization: Continuously improve the digital customer journey by analyzing customer interactions, identifying pain points, and implementing automated solutions to streamline processes.
Collaboration: Work closely with other teams such as product and marketing to ensure alignment of digital initiatives with broader business goals.
Customer Advocacy: Act as a digital voice for the customer, ensuring that feedback is gathered and shared with internal teams to improve the customer experience.
Continuous Improvement: Track and report on the success of digital engagement strategies, using data to optimize and evolve processes. Develop new approaches for increasing customer satisfaction and loyalty through automated engagement.
Reach KPIs: Delivery rates, open rates, and click-through rates for digital campaigns and in-app messaging.
Effect KPIs: Net promoter score (NPS), customer satisfaction score (CSAT), and customer feedback.
ROI KPIs: Churn rate, renewal rate, and time to first value (TTFV)