Data Scientist's day-to-day activities will include, but not be limited to: - Perform diagnostic analyses, including ML/statistical modeling and causal inference analyses, to quantify the lift of marketing campaigns. - Analyze marketing campaign performance across channels using sophisticated statistical and econometrics models to derive actionable insights.- Conduct descriptive analysis and deep dives in large-scale data to identify key insights and opportunities that will craft the future of marketing strategy and user experience.- Design and run experiments (A/B, multivariate) to evaluate new product features and marketing strategies, and use statistical methods to ensure valid and reliable results.- Supervise experiment performance, conduct interim analyses, and communicate findings clearly to technical and non-technical audiences.- Build data/model pipelines to automate recurring data pull and modeling processes.