PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
familiar with theseworlds with demonstrated capabilitiesin concepting and executingbranded content and campaigns to a global audience.
KEY RESPONSIBILITIES
- Lead the creative development for Brand Creative, across multiple consumer touchpoints, from 2D to retail to digital and moving image.
- Develop concepts and creative strategies that fulfil objectives of category, concept and brief and fulfil brand vision.
- Advise / Support Communications / Business Units / Creative Direction partners on the creative interpretation of project specific and strategic needs while guiding the implementation of the Brand Creative.
- Create and Drive Creative Community Culture – developing unique inspiration and learning experiences.
- Collaborate with cross-functional brand partners to ensure consumer- and brand focus.
- Set creative and assignment-related priorities for the team.
- Lead the execution of creative strategies to ensure end to end creative excellence, from sell-in to sell-out (consumer-facing)
- Direct variety of creative resources (agencies, freelancers, videographers, photographers etc) on creative execution to ensure holistic creative excellence.
- Review and approve all stages of creative execution, both inhouse and from external partners.
- Maximise results within given budget and timeframes.
- Participate in creation of annual and long-term Creative Direction strategies, in support of the Senior Design Director.
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Act as a thought leader for the wider Brand Creative team in the realm of creativity and brand building.
- Seek out new creative resources and platforms that can deliver world class results.
KEY RELATIONSHIPS
- Senior Design Director Brand Creative
- Design Directors, Senior Designers, Director Operations
- Holistic Brand Expression Team
- Product Marketing teams
- Product Design teams
- Brand and Business Units Communications
- External Agencies and Art/Creative Directors
- External Creative Resources
KNOWLEDGE, SKILLS AND ABILITIES
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Language: English: excellent
- Solid education and advanced experience in the creative development of communication tools
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and sport culture
- Passion for creativity and design
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Under-graduate level Design education or combination thereof
- At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Minimum 2 years personnel management experience
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
familiar with theseworlds with demonstrated capabilitiesin concepting and executingbranded content and campaigns to a global audience.
KEY RESPONSIBILITIES
- Lead the creative development for Brand Creative, across multiple consumer touchpoints, from 2D to retail to digital and moving image.
- Develop concepts and creative strategies that fulfil objectives of category, concept and brief and fulfil brand vision.
- Advise / Support Communications / Business Units / Creative Direction partners on the creative interpretation of project specific and strategic needs while guiding the implementation of the Brand Creative.
- Create and Drive Creative Community Culture – developing unique inspiration and learning experiences.
- Collaborate with cross-functional brand partners to ensure consumer- and brand focus.
- Set creative and assignment-related priorities for the team.
- Lead the execution of creative strategies to ensure end to end creative excellence, from sell-in to sell-out (consumer-facing)
- Direct variety of creative resources (agencies, freelancers, videographers, photographers etc) on creative execution to ensure holistic creative excellence.
- Review and approve all stages of creative execution, both inhouse and from external partners.
- Maximise results within given budget and timeframes.
- Participate in creation of annual and long-term Creative Direction strategies, in support of the Senior Design Director.
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Act as a thought leader for the wider Brand Creative team in the realm of creativity and brand building.
- Seek out new creative resources and platforms that can deliver world class results.
KEY RELATIONSHIPS
- Senior Design Director Brand Creative
- Design Directors, Senior Designers, Director Operations
- Holistic Brand Expression Team
- Product Marketing teams
- Product Design teams
- Brand and Business Units Communications
- External Agencies and Art/Creative Directors
- External Creative Resources
KNOWLEDGE, SKILLS AND ABILITIES
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Language: English: excellent
- Solid education and advanced experience in the creative development of communication tools
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and sport culture
- Passion for creativity and design
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- Under-graduate level Design education or combination thereof
- At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Minimum 2 years personnel management experience