Facebook Product Marketing Manager Asia Pacific 

China, Hong Kong 

210064492

Applying product subject-matter knowledge to lead comprehensive go-to-market strategies in Asia Pacific to drive successful product launches and adoption for Trust and Safety in the Digital Advertising ecosystem such as integrity, fraud and scam, advertiser friction, including China reseller operations and ecosystem.

Plan and execute local go-to-market plans that includes validating product-market-fit, delivering product trainings, landing product positioning and narratives through the lens of clients and partners to drive business outcomes.

Deliver unified go-to-market plans for International Marketing across various marketing levers and communications channels.

Identify business opportunities by synthesizing market intelligence across qualitative and quantitative feedback.

Influence product strategy and drive process enhancements in partnership with sales, product marketing, product teams and other operations teams.

Understand business objectives and challenges of channel partners and develop the Meta strategy for the ecosystem, new advertising products and feature enhancements that scale growth.

Manage communications/relationships with external stakeholders whose usual business language is Mandarin and English.

Bachelors degree or above.

7+ years of experience working directly with digital marketing, product marketing, consulting, and/or companies with channel partner relationships.

Demonstrated experiences in managing a portfolio of high priority and complex projects simultaneously driving successful product growth in an Internet or online marketing company.

Experience influencing behavior and communication at a variety of levels in the organization, including cross-functional executives and leadership to influence, align and drive execution.

Experience of successfully navigating projects that require an analysis of situations and decision making requires an evaluation of unclear or ambiguous factors from the market and business.

Experience in critical thinking and analytical thinking solving problems with data.

Proven track record of successful judgement, technical acuity, possess attention to operational details.

Demonstrated experience in effective communication and presentation.

Fluency in Mandarin and English as this role manages communications and relationships with external stakeholders whose usual business language is Mandarin and English.

Preferred ad experiences in product marketing, product strategy or product development in tech firms.

Preferred experiences with consultative sales to scale business growth within digital marketing in general.

Experience and understanding of the China Export ecosystem is a plus.