GE HealthCare Product Marketing Manager USCAN X-ray 

Remote, Remote 

209091912

Responsibilities

• Develop and execute the marketing strategy for the US and Canada X-ray business, including identifying market trends, customer needs, and competitive positioning.

• Drive brand/product awareness and ensure consistent messaging and positioning across all marketing channels.

• Lead the marketing efforts for product launches, including developing go-to-market plans, implementing sales training, and promotional materials.

• Collaborate with Global, Sales, Product, Creative, and Regulatory teams to ensure alignment of marketing strategies with business goals and regulatory guidelines.

• Conduct market research and analyze customer feedback, competitor activities, and market dynamics to inform strategic decisions and adjust marketing tactics.

• Oversee the creation and execution of marketing campaigns, including digital, print, virtual sales, and event-based marketing to drive customer engagement and product adoption.

• Collaborate with the Customer Acquisition and Digital Marketing team to plan and manage targeted digital marketing campaigns (e.g., SEO, SEM, paid social) to enhance product visibility and drive lead generation.

• Work closely with Global teams to ensure developed sales collateral addresses the voice of the US and Canada customer and meets the needs of the sales team.

• Provide marketing support to the sales team, ensuring they have the tools, resources, and training necessary to successfully promote and sell X-ray products.

• Manage the marketing budget ensuring efficient use of resources while maximizing ROI on marketing initiatives.

• Track and report on key performance metrics related to product marketing, NPI launches, and sales enablement initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 2+ years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.

• Proven track record of successfully launching and managing marketing campaigns.

• Deep understanding of digital marketing channels, targeting, and capabilities.

• Strong knowledge of the healthcare industry and customer needs.

• Excellent communication skills, both written and verbal, with the ability to create persuasive marketing materials and presentations.

• Strong analytical skills and ability to use data to drive decision-making and strategy.

• Ability to work effectively in a cross-functional, collaborative environment and manage multiple projects simultaneously.

• Willingness to travel as required for customer meetings and conferences.

Desired Characteristics

• Master’s in Business Administration or related Master’s degree

• Deep marketing expertise in market & customer insights, product commercialization and branding

• Healthcare product/industry acumen

• Innovation – develop new ideas through collaboration and execute on creative ideas

• Influencing skills – ability to motivate individuals and demonstrate organizational influence

Ourare designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

Application Deadline: June 30, 2025