Mcafee Senior Manager Global Paid Search 

United States, Texas, Frisco 

20725973

About the Role:

• You will lead the strategy and execution of all paid search and shopping campaigns on Google Ads and Microsoft Advertising platforms, ensuring campaigns areset-upwith best practices andoptimizedfor maximum efficiency.

• mprove campaigns to meet specified KPIs ensuring ongoing performance forecasts are met.

• Analyze performance data and provide weekly, monthly, quarterly performance reviews with insights for campaign optimization and recommendations for landing page, pricing,ROAS, andmobile strategies.

• Conduct keyword research; ensure ad copy is created and implemented according to best practices.

• Generate ideas to improvepaid search performance including campaign strategy,,creative,andlanding page optimization

• new sources of innovation,including new data, technologies/features, and best practices based on market evolution and competitive actions

• , and measurement approaches

• Develop robust bid management strategy and test plansto introduce new products

• mplement tests,participatein betas,analyzeresults, and develop recommendations for roll-out.

• Analyze market trends and competitor behavior across all regionsto isolate new opportunities,generateoptimization opportunities and adjustmentsto campaign approaches

• Cultivate close relationships withour partners at Google & Bingtooptimizeperformance and stay educated on new opportunities.

• high performingPaidSearch

About You:

• +executing andoptimizingglobal paid search and shopping campaigns across Google and Bing.

• +Experience

• Experience inconversion rate&landing page optimization

• Excellent analyticaland technical skills (technical SEM, feed management, automation, among others.)

• Ability to derive relevant insights from data

• Experience working cross-functionally with key stakeholders.