Nike Senior Director Brand Marketing Asia - Converse 

China, Shanghai 

204521100

We are looking for someone to lead the marketing activation and strategy with a clear vision grounded in tangible consumer insights. You will ensure robust integration of Brand and Business through effective processes and strategies. You will also coordinate across categories and functions from the Asia geography to the Global team, focusing on creative cultural segments.

WHAT YOU WILL WORK ON

This person plays a leadership role in major initiative meetings to ensure aligned information flow and clear objectives. This will support milestone meeting preparation processes and provide adequate seasonal tools. This person will frequently visit key strategic partners and distribution channels to track the execution of initial findings to leverage takeaways for future actions. This thought-leader will also advise on resource investment to differentiate the brand in front of consumers.

This leader will drive consumer insights, being the consumer and marketing expert, anticipating trends and marketplace opportunities. By maximizing the use of digital tools, our Senior Director will lead regular research activities and gather consumer insights to inform seasonal game plan process. This will drive processes for continuous consumer immersion to understand target needs, wants, attitudes, and behaviors. It is critical to track Brand health metrics to drive brand heat, love and loyalty from our consumer creators.

WHAT YOU BRING

• 10 years of Marketing experience, including 5 years in a managerial position, in a global environment.
• Fluent use business analysis and research tools.
• Preferred sectors of provenience are: business with similar core target (youth) and with fashion/energy connection
• History of success leading highly functioning brand marketing teams.
• Partners management (several different agencies will work directly with this position), project development process knowledge (mainly Keynote, PowerPoint and Excel).
• Understanding the competitive youth culture marketplace and know how to deal with different POV’s from customers functional leaders
• Ability to understand complex business scenarios, find creative ways to solve problems, and make sound decisions for the benefit of the Converse brand
• Excellent verbal and written communication skills, including meeting facilitation and presentations.
• Ability to develop and maintain fair and honest relationships at all levels, both internally and externally.
• Proven ability to persuade and influence people to take desired actions.
• Ability to communicate effectively with clear, concise written messages through memos, e-mails and reporting tools.
• Positive attitude and enthusiasm towards consumers and the business (the job).
• Proven ability to prioritize workloads, negotiate, and influence decision makers