EY Customer Tech-XD-Staff Content Writer-GDS02 

India, Karnataka, Bengaluru 

191614347

Responsibilities

• Content creation: Write clear, concise and engaging content for digital
• web-based applications and other digital platforms.
• UX writing: Develop microcopy including instructional copy that enhances user interaction and the overall product experience.
• Research: Conduct research on industry trends, trajectory analysis and target audiences to develop informed content.
• Editing and proofreading: Review and edit content for clarity, grammar, style and consistency, ensuring it meets the highest standards.
• Collaboration: Work closely with UX designers, developers and business teams to align content with design and functionality requirements.
• SEO optimization: Incorporate SEO best practices into content to improve search engine rankings and drive organic traffic.
• Content strategy support: Assist in developing and executing content strategies that support business objectives and user needs.
• Feedback integration: Study feedback from users and stakeholders to refine and enhance content.

Technical skills & knowledge

• Strong writing and editing skills with attention to detail and the ability to adapt tone and style to different audiences and formats.
• Understanding of UX principles and ability to create microcopy in all forms that positively impact user experience.
• Ability to conduct thorough research and synthesize information into engaging content.
• Familiarity with SEO principles and practices to optimize content for search engines.
• Strong interpersonal skills with the ability to work effectively in a team environment.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.

Experience

• ​3
• -5 years of experience in content writing with exposure to UX writing principles and practices.

Typical education

• English or Communication Studies
• Linguistics
• User Experience Research
• Creative writing
• Content Strategy
• Human-Computer Interaction
• Information Architecture
• Digital Media Studies
• Advertising & Marketing
• Content Psychology
• Design Knowledge

Typical certifications

• Content Writing & Marketing Certifications, UX Writing & Design Certifications, SEO Certifications (Google, Coursera, HubSpot).

Similar titles in the market

• Content Writer/Copywriter

Leadership capabilities

• LEAD: Rank Expectations (Client Serving)

Available technical learning

• EY Badges, Coursera, Udemy and other learning modules on EY style guide and verbal Identity principles.

Skills and capabilities

• Storytelling and presentation skills: Effective content writers are also skilled storytellers. Through compelling narratives, content writers should be able to convey ideas, engage audiences and drive action. Storytelling in content writing is about weaving together insights, data and creativity to craft messages that resonate with the target audience. The story is a synthesis of diverse inputs, creating a clear and engaging approach to communicating key points.
• Research : Research is fundamental to creating accurate, relevant and impactful content. It fuels curiosity, drives deeper understanding and ensures that content is grounded in facts and insights. The content writer should have the ability to use research to explore topics thoroughly, uncover unique perspectives and provide valuable information that connects with audiences and meets their needs.
• Collaboration : Content writing is a collaborative effort involving close work with stakeholders, designers and other team members. Effective collaboration ensures that content aligns with overall strategies and goals, integrates seamlessly with design elements and meets the needs of different departments. Strong communication and teamwork are essential for creating cohesive and impactful content.
• Ability to gain through feedback : Embracing feedback is crucial for refining content and enhancing its effectiveness. Early and constructive feedback helps identify areas for improvement leading to clearer, more compelling content. Being open to critique and suggestions enables one to adapt and evolve their work, ensuring it aligns with audience expectations and achieves desired outcomes.

and tools

• Figma
• MS Outlook (creation of periodicals/newsletters)
• MS Word
• MS PowerPoint
• MS Excel
• Adobe Creative Suite (good to have)

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.