Adidas SENIOR MANAGER MEMBERSHIP PLANNING & PERFORMANCE MANAGEMENT 

China, Shanghai, Yangpu District 

18224852

Planning and Analysis

• Performance planning and management with integrated membership operating model
• Establish and drive the standardization of membership processes across the adidas ecosystem to ensure a seamless omnichannel experience for consumer
• Performance architecture and modelling for membership programs/campaigns - Point Redemption/Members Week/Moments etc
• Own and manage membership database as a SME of the first party data query
• Regular reporting and MicroStrategy market dashboard management
• Implementing global performance frameworks with market data input to Global
• Establish the play book for audience selection considering various scenarios
• Set up the regular cadence dashboards for leadership team review to provide clear insights into progress of membership across global and country levels
• Set up regular cadence dashboards for channel level deep dives to constantly iterate and improve the membership proposition
• Collaborate with cross-functional teams to set up self-service dash boards to provide membership insights and next steps
• Establish standard reports for campaign reporting that drive awareness and clear next steps
• Establish the building blocks of advanced analytics powered by automation to enable personalization at scale
• Establish the advanced analytics use case back log system so that we are constantly testing, learning, and scaling personalization
• Periodically review performance of commercial and experiential membership privileges to provide insights for iterating/improving the membership program offerings
• Continuously review and report on the efficacy of membership first initiatives such as early access, member exclusive and other member incentives
• Review and suggest best practices for membership communications across lifecycle and campaign communications

Consulting

• Support stakeholders in leveraging membership understanding to define goals, select appropriate KPIs framework, monitor performance and derive trends and opportunities
• Provide stakeholders with actionable recommendations and calls for action based on insights
• Translate insights into actionable and easy to digest insights presentations
• Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture
• Identify use cases based on membership insights that would benefit the larger organization such as product preferences, product launch calendar, product buy, etc

Financial

• Manage budget planning and control overall expenditure for the entire functions, monitor campaign and promotional executions for respective area
• Track and adhere to budget for relevant categories, regular forecast budget/expense with compliance to the guideline
• Support business cases with respect to membership projects with clear rationale as and when needed

Systems and Processes

• Understanding of global brand Go-To-Market process
• Understanding of membership set up, CRM systems/tools, membership analysis and reporting tools
• Awareness/curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient

Key Relationships:

• Retail
• eCommerce
• WHS/Mono
• Concept to Consumer
• Brand Activation
• Digital Brand Activation
• Data and Analytics
• Global Membership (Strategy, planning and product)
• Global Digital and Digital Analytics
• Tech and IT

Knowledge, Skills and Abilities:

• Fast learner, proactive working attitude, and growth mindsetwith excellent project management skills and experience
• Experience in conceptualizing, business planning and executing reports and dashboards
• Data driven and insights focused individual with a pragmatic outlook
• Hands on experience of using SQL, Microsoft Power BI, Web analytics tools such as Adobe Analytics, Google Analytics 360, and personalization platforms, data visualization such as Tableau etc.
• Well versed with key membership indicators, personalization, and insights reporting
• Excellent all-round communication, documentation, and presentation skills
• Demonstrated ability of taking initiative and influencing people
• Experience in cross-functional and cross-geo stakeholder management in global company
• Experience in leading a team as a scrum master, focusing on people development and empowerment
• Experience in articulating strategic issues and negotiating with C-level executives - experience in leading strategy consulting projects a plus

Requisite Education and Experience / Minimum Qualifications:

• Minimum Degree in Business Administration, Economics, Statistics, Marketing, Advertising or relevant disciplines, MBA or advanced degree is preferred
• 10+ years progressive experience within business planning, consulting, performance management, data analytics, consumer analytics/data science, or project management
• Ability to excel in a matrix organisation
• Fluency in English/Korean, both in writing and speaking is a must.