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Adidas SENIOR PRODUCT MANAGER,SPW APP 
China, Shanghai, Yangpu District 
176558809

12.08.2024

Purpose & Overall Relevance for the Organization:

  • Bring consumer and sport insights into your concepts
  • Execute the category direction
  • Work with all creation functions to deliver product concepts
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

  • Proactively manage range direction
  • Propose a clear strategy for the range and how to move it on
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
  • Good level of product expertise to create industry leading products
  • Actively execute spot buying (e.g.buying existing fabrics or already developed/existing styles at supplier)
  • Be considered as a range expert by markets and retailers
  • Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Work independently on projects andfollow up on project development


Key Relationships:

  • Maintain a strong relationship andensure constant dialogue/feedback with
    • business unit and across other BU´s
    • cross-functional team ( Design, Fashion Operations ,CtC, Materials, Costing, Planning)
    • markets and relevant key retailers

Knowledge, Skills and Abilities:

  • Transport information clear and effectively – negotiate skillfully
  • Cooperate well and effectively to maintain and develop trustful relationships
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast paced environment
  • Knowledge of respective product category
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Actively interested in lifestyle and/or fashion
  • Passion for sport

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 7 years Product Marketing experience with APP, FTW or ACC background
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)