Boston Scientific Senior Product Manager DTP & DTR 

United States, Minnesota, Arden Hills 

173967987

Your responsibilities will include:

• Planning and executing marketing programs for the FARAPULSE Referrer & Patient Campaign through a variety of channels to build brand loyalty and increase adoption of the therapy
• Identify opportunities for market development and execute tactics, leveraging cross-functional teams to achieve team goals
• In partnership with creative marketing teams & agencies, create actionable, high impact sales tools & point of care resources that change referrer and patient mindset (leveraging behavior science)
• Have an agile mindset and leverage timely and actionable data to identify areas for optimization and innovation
• Developing close partnership with sales teams to extend the reach of the campaign through the field, identify local market opportunities to promote patient awareness and education, including patient advocacy or hospital marketing efforts
• Collaborate and align with marketing team counterparts to ensure strong connection to Direct to Patient and Referrer campaigns
• Drive clinical leadership by ensuring key messaging impact through the sales channel & local initiatives
• Establish strong relationships with key functions impacting marketing activities (Clinical, Medical Education, regulatory, legal, finance, external agency, etc.)
• Continuously measure the impact of marketing and field initiatives, generating early learnings, and driving continuous real time improvement across all initiatives
• Develop a roadmap for improvements and business case for undertaking necessary changes to enhance programs and service offerings
• Prepare and present campaign results to various levels of the organization in an audience specific language with a focus on action-oriented decision-making

Required qualifications:

• Bachelor’s degree
• 5+ years of successful related business experience
• Pharmaceutical, medical device, CPG or other consumer-centric industry experience
• Strong analytical skills with an emphasis on data-driven decision-making
• Excellent communication and interpersonal skills
• Willing to travel up to 20%

Preferred qualifications:

• Demonstrated success leading in a team environment
• Entrepreneurial spirit balanced with collaborative style and professional maturity
• Ability to manage multiple stakeholders, programs and changing priorities
  

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.