Lead, manage, and mentor a team of marketing professionals, guiding them to develop their skills and achieve their targets
Oversee the planning and execution of global, large-scale marketing campaigns on ad platforms such as Facebook, YouTube, and Google, ensuring KPIs are met
Drive growth into new marketing channels
Manage and optimize marketing budgets with a focus on ROI, leveraging A/B testing and data-driven experiments to improve performance
Collaborate with our Creative, Design, Revenue, and Product teams to align marketing efforts with business goals and create standout campaigns
Monitor and analyze campaign data to continually optimize performance and report results to senior management
Requirements
Proven track of record of managing and mentoring an online marketing team
5+ years of experience managing large-scale campaigns – a must
Strong understanding of user acquisition funnels and subscription-based business models (SaaS)
Experience with multiple user acquisition channels (including Google, YouTube, Facebook, LinkedIn, Taboola, Outbrain, etc.)
Data-driven mindset with strong analytical skills and the ability to work with large sets of data
Proactive and adaptable with a growth mindset
Hands-on experience with Google Analytics
Deep understanding of SEO – an advantage
Familiarity with WordPress – an advantage
Creative thinking and copywriting skills – an advantage
Excellent written and verbal communication skills in English