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GE HealthCare CT Marketing Leader Japan, Tokyo 158983685
Job Description
Job Description
Roles and Responsibilities
• Using market research to identify market and adjacent opportunities, integrate competitive intelligence into marketing planning
• Work with product & global Marketing to supply regional sales forces with product positioning, training materials, brochures and other tools required for execution of growth objectives adapting these to local market needs as necessary
• Contribute to market forecasts and business case for product/upgrades that are at concept stage and develop price-value map trends
• Understand customer’s needs as well as values and benefits sought for the product/service offering
• Help assess modality portfolio competitiveness and drive clear product positioning via the execution of marketing communications plans
• Support the development of global marketing plan and value proposition
• Implement regional segmentation strategy. Manage processes and programs to increase customer awareness, preference and purchase intent (e.g., lead generation campaigns)
• Contribute to the Growth Playbook and support activity of regional/operational marketing teams and ensure alignment with global marketing plan
• Monitor metrics and operating mechanisms to ensure achievement of business objectives (e.g., lead generation programs, trade show management, etc)
• Contribute to the growth of CT business as Japan's CT marketing Leader.
Required Qualifications
1. Excellent oral and written English communications skills
2. Strong analytical and process skills
3. Healthcare product/industry acumen
5. Innovation – ability to develop/execute on new ideas through collaboration
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 5+ years experience in marketing, product marketing or related field
3. Marketing experience in market & customer insights, product commercialization and branding
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
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