Philips Consumer Marketing Manager 

China, Guangdong Province, Bao'an District 

152319206

Consumer Marketing Manager

You are responsible for

• Driving the definition, development and introduction of products that bring ever-more rewarding and enjoyable consumer experiences
• Translating in-depth market, consumer shopper insights, as well as competitive analyses into winning concepts by defining product positioning
• Driving consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market
• Steering the new product development process from start to end, taking initial ideas through to product development and market introduction
• Interacting with various disciplines including innovation, technology & development, procurement, design, marketing management, marketing communication and international sales organizations
• Interacting on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs

To succeed in this role, you should have the following skills and experience

• Master degree in Business Administration, Marketing or related fields or MBA

• At least 10 years of work experience in marketing / brand management of consumer products including life cycle management

• Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets

• Experience with product development and product launches
• Highly entrepreneurial with a natural affinity for beauty/ lifestyle products
• Strong analytical skills and the passion to drive business growth
• Ability to think creatively and pragmatically
• Excellent project management skills
• Ability to collaborate with local marketing and sales teams and strong influencing skills
• Strong interpersonal skills and excellent communication skills to interact with executives and top managers
• Solid spoken and written English skills