1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Channel Operations
- Sales & Merchandising Data Analysis (PSI, Growth, Market share, Visibility etc.)
- Monthly Commercial program guidelines to channel
- Merchandising/ Communication guidelines for both Online platforms& Offline resources at Retailers
- Review & Conquer Monthly Sales JBP Plan by Account/ Channel based on common guidelines with customized programs to generate differentiation, deliver sell-out target & gain shares, manage the SD budgets.
- Marketing/Sales program coordination with Sales team & other multi-functional teams
- Engagement with Sales team & Retailers in Weekly/ Monthly/ Quarterly Business meetings
Category Commercial Planning (from Channel side)
- Work with Product team & Sales team to build a strong & thorough Sales plan for new product launch: distribution, sell-out,merchandising/communication
- Provide sales guidelines based on company’s strategies & objectives in terms of Channel-wise and also product portfolio.
- Guide & Deploy regional/seasonal sales campaigns/programs
- Proactively & closely interact & influence Sales team to make sure of excellent Sales execution in order to deliver Sales target and KPIs via tracking reports
- Proactively & closely work with internal multi-functional teams (Product, Marketing, Retail, Supply chain…) to facilitate sales execution in the market
Skills and Qualifications
- Minimum 5 years of working experience with Trade Category Planning/ Sales Planning background
- Be able to demonstrate strong Data analytical & Critical thinking into Reporting & Problem-solving
- Strong communication/ interpersonal skills to work with cross-functional teams, especially Sales team
- Have Fluent oral & written English command with clear understanding
- Be able to look into detail as well as see the big picture to prioritize resources
- Be a team player with pro-active "can-do" attitude and result-oriented mindset during tough situation/ challenges
- Be able to build quick rapport when escalating up to Management level & influence decision making process.
- Have strong self-leadership, commitment and ownership & be able to build motivation to team members to deliver common goals.
- #Li-SAVINA