MSD Oncology Franchise Leader 

Costa Rica, San José 

148968637

Job Description

60249861 - Oncology Franchise Leader

Job Description

Will support and drive tasks including but not limited to:

• Demonstrates a deep understanding of their key customers/stakeholders and the market dynamics to build strong partnerships to expand access and sales for Oncology products.

• Demonstrate excellence in execution: Sets high expectations and holds the team accountable for rigorous compliance and exceptional results. Implements processes to monitor progress, ensure compliance and measure success.

• Effectively coaching & development: meaningful discussions with team members about their growth and development.

• Routinely analyze data to identify business trends, guide decision making. Provide regular reporting and updates on sales performance, forecasts, and market trends to executive leadership.

• Devise and implement strategic sales plan that expands the business customer base and ensure the company’s strong presence.

• Proficient in defining, developing, deploying, and measuring Key Account Management Plans to ensure alignment with market access/policy strategies.

• Demonstrates a thorough understanding of the complexities of market access and policy landscapes, and can effectively integrate these considerations into sales strategies and customer engagement.

• Proven ability to navigate and influence at regional and national levels, leveraging market access and sales expertise to drive the success of Key Account Management Plans.

• Ensure team configuration is relevant and optimized to realize business and territory potential.

• Demonstrate solid territory management skills and field force effectiveness.

• Collaborate with cross-functional teams including marketing, product development, and customer service to ensure alignment and support for sales initiative.

• Supports the team in moving promising innovations from idea to action. Experiments with new ideas and new ways of doing things.

• Uphold strong work ethics and ensure team's adherence to the relevant code of conduct

• Develop short- and long-term plans, analyze market research findings, prepare budget, evaluate inventory requirements, design promotional campaigns and integrate management inputs to establish the strategic direction of the product in terms of profit, market share, growth and desired market positioning

• Develop the best go-to-market model for our sales team and digital strategy that aligns the Oncology Priorities to expand the reach and effectiveness of the marketing and omnichannel campaigns

• Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.

• Responsible to prioritize the Oncology indications by assessing epidemiology, policy environment, access, and market needs, transform this prioritization into compelling marketing and commercial plans to expand the Oncology footprint in the CENCA markets.

• Leader for a set of prioritized market to accelerate the account plan implementation by influencing the CFT to deliver on access, policy, marketing, commercial OKRs

• Responsible to develop the private and public channel with CFT innovative projects to tackle patient journey pain points

• Manage the Oncology sub-cluster P&L to ensure hit the sales expectations, proper investment in key high ROI projects, and deliver the expected high operating income for Oncology

• Facilitate implementation of market intelligence strategies; gather, validate, and analyze competitive market information; set parameters and direct execution of market research.

• Ensure that new products/service ideas are developed and evaluated effectively.

• Plan, lead, organize, direct, and manage events related to pre-launch, launching, regular PM functions and other special projects; address logistical and administrative requirements to ensure availability of necessary resources.

• Develop advertising, promotion and communication campaigns based on an omnichannel framework.

• Establish network of Key Opinion Leaders who will be instrumental in building the scientific agendas of meetings and CME activities and will provide customer input for planning purposes.

• Establish network with Key Accounts and Policy Stakeholders to drive improvement in access rate for all the CENCA markets.

• Liaise with Key Prescribes / Key Accounts for better market understanding.

• Coordinate the overall oncology portfolio digital strategy across all indications together with the Marketing team

• Support development of L3 Next process for key indications, with focus on growth through omnichannel strategies.

• Proficient in interpreting marketing data dashboards with strong analytical skills to take data-driven marketing decisions.

• Influence and interaction with internal multidisciplinary teams

• Experience with collaboration, influencing without authority and working successfully with cross-functional teams

• Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).

• Work with CFTteam/regulatory/medicalteam to ensure central and hospital formulary listing.

Desired Experience/Education

• More than 2 years leading omnichannel strategies, complex high-cost businesses/brands

• University graduate in Business Administration, Marketing/Communications, Industrial Engineering, or related Healthcare degrees.

• MBA, Sales, Pharmaco-economist or master’s degrees considered a plus.

• Strong analytical skills required. Needs to be able to analyze data and develop appropriate marketing strategies to address market conditions. Must track and monitor performance of the brand. Must work closely with FF management to ensure that strategies are appropriately implemented. Must work closely with market access teams and FF to ensure reimbursement and hospital accessibility.

Professional Competencies Required

• Sound knowledge of high-cost products and Oncology or Rare diseases and the health care system.

• Good understanding of sales marketing and omnichannel principles and process, commercial acumen.

• Good decision-making, planning and project management, problem solving and analytical skills.

• Effective sales, relationship building, communication and negotiation skills.

• Knowledge of AI in Marketing.

• Proficient in Excel and building story telling out of structured data.

• Proficiency in computer software (MS Office).

• Effective English language skills.

• Communication skills

Functional Competencies Required

• Resourceful, creative, innovative and requires minimal supervision.

• Ability to offer ideas and accept ideas of others.

• Self-starter, initiator, willingness to develop.

• High motivation level with strong drive to achieve results and contribute to company's profitability.

• Teamwork must have the ability to work efficiently and effectively within a team environment.

• Highly ethical.

Current Contingent Workers apply

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