Uber ASO Marketing Associate 

United States, West Virginia 

145340760

What You'll Do

• Play a key role in managing Uber’s presence across the App Stores (Apple and Google Play) for our portfolio of apps in over 60 countries and 40+ languages, including but not limited to creative A/B testing and keyword optimization.
• Owning app store optimization projects from end-to-end, including planning, executions, stakeholder management, as well as reporting.
• Contribute to setting and executing a global portfolio strategy for app store optimization across products, customer segments, location and language
• Collaborate with the Senior ASO manager and others to identify the highest impact initiatives to drive growth
• Stay on top of industry trends relating to mobile marketing and app stores
• Work closely with Uber’s paid marketing team, especially the Apple Ads team regarding testing and initiatives to drive incremental growth across paid and organic channels
• Work with others from across the business, including product, marketing and operations to identify the largest areas of opportunity, and execute an aggressive experimentation roadmap
• Fiercely prioritize projects to ensure the roadmap is optimized for size/scale of impact against priority lines of business/markets
• Work with our Apple and Google partners, platform partners, as well as Uber’s engineering, data science, regional ops, developer and product teams

Base Qualifications

• 2+ years of mobile / app marketing, ASO, SEO or CRO related experience
• Experience managing and delivering projects or programs within clear timelines and succeeding a fast-paced, rapidly-changing environment
• Experience leveraging A/B testing platforms and/or third-party tools
• A highly analytical mind, able to use data to identify trends and drive business impact

Preferred Qualifications

• A high bar for quality, productivity, and delivering data-proven results
• Ability to work well independently and within a group setting to push projects to completion
• Possess a strong interest in new technologies, data, apps and maintain a deep understanding of the mobile app industry
• Excellent written and verbal communication skills
• A tenacity for solving tough problems with a can-do attitude to accomplish objectives and achieve goals beyond what is required
• A hard-working, detail-oriented, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to add value to the team. Thrives on challenges and is not deterred by difficult situations
• Excellent organizational skills to juggle multiple tasks concurrently, without losing sight of the highest priority items
• Experience developing and implementing SEO / ASO programs for a large scale brand is a plus, including conducting keyword research and optimization, as well as A/B testing.
• Experience in performance marketing, managing campaigns across channels such as UAC, Apple Search Ads, SEM, Paid-social, would be a bonus.
• Experience handling app store assets for both App Store and Google Play Store is preferred.
• Experience working with creative tools e.g. Figma and on creative optimisation
• Understanding and use of Tableau or similar business intelligence tools.

For San Francisco, CA-based roles: The base salary range for this role is USD$104,000 per year - USD$115,500 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .