EY Senior Marketing Associate- MENA Employer Branding 

Egypt, Cairo, Cairo 

144130017

Your key responsibilities:

Employer Branding Strategy:

• Collaborate effectively with team members to develop, localize, and execute the global employer branding strategy, ensuring alignment with growth areas, talent needs, and company culture.
• Translate the Employee Value Proposition (EVP) into compelling messaging across social media, programs, events, and recruitment channels.

External Marketing Campaigns:

• Plan and manage integrated marketing campaigns to promote our employer brand.
• Demonstrate expertise in various social media platforms, with a specific focus on LinkedIn.
• Adapt global toolkits and templates.
• Oversee the career site experience, optimizing content to improve the candidate experience.

Career Events:

• Collaborate closely with the campus recruitment team to plan and organize upcoming career events.
• Develop and align attraction strategies with recruitment initiatives.
• Support both in-person and online career events with effective branding and marketing strategies.

Internal Engagement:

• Contribute to the Employer Brand newsletter to raise awareness of ongoing initiatives.
• Train various teams on LinkedIn best practices to empower them as employer brand advocates.
• Maintain strong relationships with stakeholders and COOs to ensure they feel supported.

Insights, Analytics & Reporting:

• Report on key performance indicators (KPIs) such as brand awareness, application quality, engagement scores, and the ROI of campaigns and programs.
• Monitor competitor employer branding and recruitment activities, as well as industry trends.

To qualify for the role, you must be:

• Bachelor degree in Marketing, Communication or a related field.
• 4 to 10 years of experience in Marketing or related roles.
• Familiarity with various social media platforms and their role in employer branding & marketing
• Ability to develop innovative marketing strategies and campaigns.
• Proficiency in analyzing data and metrics to assess the effectiveness of branding efforts.
• Proficiency in LinkedIn is a plus.
• Strong communication skills in both English and Arabic.
• Excellent interpersonal and presentation skills to foster relationships with internal and external stakeholders.
• Proven ability to manage multiple projects and initiatives simultaneously.
• A passion for creativity and a drive for innovative ideas.