IBM Content strategist 

Romania, Bucharest 

12677232

Your Role and Responsibilities
You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
– Driving conversion and progress outcomes from inbound pages

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Required Technical and Professional Expertise

• You have experience with a/b testing and personalization tools, particularly Adobe Target, and you understand how to prioritize tests for impact and statistical significance
• You enjoy self-driven learning on new technologies
• You use data to make decisions about what content to align and merchandise across inbound pages.
• You should be able to describe instances in which You have utilized this skillset.
• Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.
• Able to mentor more junior members of the team

Preferred Technical and Professional Expertise

• Experience with Google Analytics and Adobe Analytics