Assist the customer lifecycle strategy from acquisition through early client engagement and implement strategies to optimize portfolio performance
Assess relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth
Provide insight and recommendations on innovative product development, product targeting, and segmentation strategies as well as oversee aspects of product development life cycle management including market demands, technology trends, and the competitive field
Provide insight and execute on core marketing disciplines such as product development, price, promotions, platform and pillars, launching, and marketing to improve client experience and portfolio growth
Oversee product financial performance including identifying opportunities and gaps, and developing business strategies
Work with Operations and Technology with regards to process design and vendor procurement as well as communicate business plans on marketplace approach
Participate in budgeting and planning for strategic priorities and initiatives
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.