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You are responsible for
• Collaborating with Marketing Operations Managers EU in planning marketing activities in UKI
• Collaborating with local business specialists to understand customer needs and ensure representation in Europe and local plans
• Provide input on local customers insights related to the selected campaigns
• Defining requirements for localization of content across all platforms
• Supporting the localization of marketing assets based on local needs, e.g., case-study and proof-points creation, and ensuring all relevant approvals obtained
• Defining local ad-hoc content creation requirements, briefing with agency, and review of agency output
• Assessing quality of content and timing provided by European team, ensuring customer needs are prioritized and addressed
• Driving and reporting on performance of content created for local needs
• Uploading and managing local content on Philips Asset Library
• Managing local sales enablers, incl. availability on Seismic, localization and validation (e.g., local reference stories), and ensure training and delivery to local teams
• Supporting digital activation brief development with local needs
• Communicating local digital requirements / deviances needed to Digital CoE
• Understanding the local media landscape: negotiating, purchasing, briefing and reporting on local zone-specific media and ensuring full integration into audience plan
• Integration of local events into audience plan together with Events Manager
• Budgeting, PO management and reporting
• Management of zone association and society requirements and relationships. Collaboration with Marketing Operations Managers EU to ensure integration in ecosystems and measurement of impact
the Marketing Health Systems Western Europe Market organisation. You will report to the Marketing Leader UK&I and also dotted line to the Marketing Operations & Planning Leader EU
You're the right fit if
Should you require any reasonable adjustments to enable your participation in the interview process, please advise us of this in your application.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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