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Gong Customer Lifecycle Marketing Mgr - Retention United States, California, San Francisco 114154137
22.09.2024
RESPONSIBILITIES
- Engagement Programs: Design and manage multi-channel customer campaigns to engage key personas, increase adoption of new workflows, and create awareness of use cases that support customer outcomes.
- Customer Lifecycle Strategy: Develop and execute a comprehensive customer lifecycle marketing strategy that emphasizes the path to value with key touchpoints tied to the account and user journey.
- Journey Optimization: Collaborate with Customer Success, Professional Services, and Product teams to enhance the onboarding, value realization, and renewal process to ensure customers are tracking toward achieving their intended outcomes.
- Customer Insights: Be an expert in our customer database to inform marketing strategy, audience segmentation, and communication governance.
- Cross-Functional Collaboration: Partner with Demand Generation, Product Marketing, Product Management, and Customer Success teams to ensure consistent messaging and leverage integrated marketing opportunities.
- Performance Tracking: Manage tracking and analysis of ROI for customer engagement efforts, utilizing insights to refine and optimize future programs.
- Experience: 6+ years of experience in B2B marketing, with a strong emphasis on customer lifecycle management, adoption, and retention in a SaaS environment.
- Experience in Customer Success is also a plus.
- Technical Skills: Proficient in using marketing, product adoption, and customer success technologies such as Marketo, Salesforce, WalkMe, Amplitude Analytics, and Sendoso.
- Strategic Mindset: Demonstrated ability to develop and implement customer-centric marketing strategies that drive retention and create raving fans.
- Analytical Skills: Strong analytical skills with the ability to measure and report on the effectiveness of marketing programs and their impact on customer retention and adoption.
- Communication: Excellent verbal and written communication skills, with the ability to convey complex ideas and engage stakeholders at all levels.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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