Netflix Director Integrated Marketing APAC 

South Korea, Seoul 

111801445

• Establishing and leading a team of strong integrated marketers across the region who develop innovative IM solutions and practices across APAC.

• Establishing the framework for Integrated Marketing in APAC, while being mindful of the global strategy, vision, voice, and operating model for our suite of offerings.

• Guiding the team to develop the strategic vision for key brand partnerships and integrated marketing programs.

• Ensuring close alignment with the APAC Content, Marketing & PR teams, working at script stage to identify the greatest opportunities for brand partnerships and integrations, where appropriate / required.

• Developing a growth plan and vision, aligning with external and internal stakeholders, to deliver business impact.

• Effective collaboration and driving direction & alignment with cross-functional teams, including but not limited to our Sales, Ads Marketing, PR, Content, Title Marketing, Consumer Products, and Partnerships

• Extracting insights from partners and internal marketing teams to develop and steer the strategic vision for the partnership from beginning through to execution.

• Providing clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader organisation (and sometimes beyond).

REQUIREMENTS:

• 15-20+ years of experience developing, negotiating, and executing incredibly creative partnerships and brand campaigns.

• Deep expertise in developing strategic advertising solutions & live sponsorship programs, with a compelling track record of building and leading across both linear and digital marketing functions.

• Experience building synergistic partnerships on entertainment IP is essential.

• A thorough understanding of the inner dynamics of how entertainment partnerships are developed and managed, inclusive of scripted programming.

• Has experience within a film or TV studio environment, including experience working with content teams in early development work for film or series (or both).

• Technical skills that enable you to effectively collaborate and deliver impact.

• A track record of being an essential member in the development of recognized creative campaigns.

• A passion for both deal-making and creative marketing.

• A record of cultivating relationships and a deep level of respect with top brand marketers.

• Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.

• Experience establishing foundational teams, someone who can architect and communicate principles, points-of-view, and workflows.

• Has mastery of drafting and negotiating deal memos and contractual agreements.

• Experience working alongside Ad Sales and Consumer Products functions.

PERSONALITY ATTRIBUTES:

• A natural and deep affection for entertainment and brands.

• Strategic, forward-thinker, extremely organised, effective communicator, and thrive in a fast-paced environment.

• Capable of working independently as well as part of a broader team.

• Can organise, clarify and communicate complex ideas quickly, succinctly and accurately.

• Has experience working in a fast paced and evolving environment.

• High level of intellectual curiosity with the ability to demonstrate strong judgement in the face of ambiguity.

• Agile, goal-oriented, driven to succeed and always up for a challenge.

• Has a passion for concepting unique and innovative marketing campaigns.

• Can flourish in our unique ​​, reflecting our values and leadership expectations.