Adidas SENIOR MANAGER COMMUNITY MARKETING RN 

Pakistan, Punjab, Lahore 

110645367

Director Reporting Line:Director Brand communications, Running

GSMS Grade: M

Number of Personnel Managed:

Cost Center/Budget and/or Revenue Responsibility: -

Develop, support and manage key initiatives acrossTrail Run (26H2)running priorities.

He/she will achieve this mission by:

• Driving and guiding initiatives onAR (adidas Runner)andTrail Run (26H2)community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers
• Keep Tracking the dynamics ofCommunity initiatives& models home & abroadwith value-addedanalysis
• Communicating with GCAbrand marketingmanagement regarding initiative progress, risks, and recommended future actions

Key Responsibilities:

• Coordinate and manageAR & Trail Run (26H2)community developmentPlan & Execution withcross functional stakeholders
• Engage withRN brand marketingleadership team & aChina senior management to identify priority initiatives and formulate key action plans to execute
• Drive and guide key objectives for the alignedpriorities, develop detailed plans and define & deliver against key KPIs
• Ensure project objectives are aligned with strategic direction of the organization
• Execute precisely thecommunitystrategy as it relates to the overall Marketing Plan

Management

• Influence category and cross functional stakeholders to secure full engagement for each identified initiative
• Manage and guideAR & Trail Run (26H2)community strategic initiativesend to end
• Proactively recommend and align additional support to be provided
• Work with all initiative stakeholders to build high quality and constructive project updates forRunning brand marketingleadership and senior management review
• Proactively share best practices and escalate any potential issues, risks and new opportunities identified
• Manages the execution, monitoring and reporting of all programs/events around the previously identified initiatives

• the budget planbased on theCommunity strategic initiatives
• Maximizes the use of budget and ensures maximum return on financial investmentandT&E budget

Communication

• Possess strong communication skills, excellent command of English, on top of Chinese-Mandarin.
• Good presenter and be able to present in high stake meeting with bilingual approach.

People Management

• Running Brand Marketingleadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectations
• Provide advice andconstructivefeedback to key stakeholders (both internal and external) to ensure high quality, timely execution
• Act as communication bridge across thebrand com, spoma, CRM, retail and BUfunction to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identified
• Provides strong leadership for horizontal as well as vertical reports
• Provides coaching & feedback to cross functional team members
• Generates a high level of teamwork between all Departments

KPIS

• Lead and drive the adidas brand as the brand-of-choice
• Assure the successful implementation of grassroots events and programs
• Ensure our grassroots platforms provide measurable ROI value to “pull” sales
• Demonstrate disciplines in planning, timelines, deliverables and presentations within aChina standards

Key Relationships:

• External RN &Trail Runcommunities
• Adidas Runners communityNetwork in GCA and Global
• BrandCom – SP & SS
• CRM
• SPOMA RN/OD leadandAsset Services Team
• BU Head– RN
• Government Relations
• Finance

KEY CRITERIA

• Working experience in/withrunning & trail run relatedsportsexperience.
• Demonstrate strongcommunication skillset, event planning & organization skill set. Partnership marketing experience will be a plus.
• 8 – 10 years proven experience inrelated industry.3 years in a managerial positionis preferred.
• passion and knowledgein RUN
• Results Orientationand A strong team player
• Able to handle stress from timeline and working scope.
• Attention to details and sensitive to finance data.
• High level of integrity