Develop a deep understanding of portfolio companies’ customers, use cases, value propositions, market landscape, and competition to drive customer engagement. Craft compelling product positioning, messaging, and marketing strategies grounded in...
תיאור: Support Cybersecurity & Data Infrastructure Portfolio Companies with Product Marketing
- Develop a deep understanding of portfolio companies’ customers, use cases, value propositions, market landscape, and competition to drive customer engagement.
- Craft compelling product positioning, messaging, and marketing strategies grounded in market research and data analysis.
- Create impactful content that effectively communicates value to customers, including blurbs, one-pagers, sales decks, design partner offerings, and landing pages.
- Manage portfolio companies’ go-to-market and launch plans, collaborating with external agencies (branding, PR, and digital marketing).
- Partner with cross-functional teams, including Strategy & Tech Research, Marketing, Business Development, and external agencies, to refine positioning, enhance competitive differentiation, shape content strategy, integrate customer feedback, and support go-to-market efforts.
Define, Develop & Execute Team8 Enterprise Marketing Strategy
- Work closely with Team8 Enterprise Partners to develop thought leadership content and stay ahead of industry trends in cybersecurity and data.
- Strategically build and enhance the Team8 brand in the data domain.
Requirements: - 5+ years of experience in product marketing within cybersecurity companies, with a strong focus on technical audiences.
- Deep expertise in cybersecurity—a must. Strong understanding of the industry, including product branding, positioning, and content creation for CISO buyers.
- Domain knowledge in data infrastructure—a plus.
- Hands-on experience in email marketing, content creation, and in-product campaigns.
- Proven expertise in brand building and developing thought leadership programs that drive measurable impact.
- Exceptionally strong writing skills, with a passion for copy-editing across all marketing collateral types.
- Native or near-native English proficiency—mandatory (both written and verbal).
- Ability to thrive in a fast-paced, entrepreneurial environment with multiple stakeholders, demonstrating strong collaboration and communication skills.