דרושים Channel Marketing Specialist ב-Sony ב-Poland, Warsaw

Role and responsibilities (summary)

Direct reporting, and physically seated next to Channel sales manager.

Indirect reporting to Head of Trade Marketing to align Online categorycommunication/promotionstrategies and monitor/coach Online marketing efficiency.

Perfect Online execution for accounts responsible regarding:

• Product ramp-up (Live at launch; product reviews; new model PR, etc)
• Rich content (product pictures; relevant descriptions, etc)
• Premium content (unpacking experience; USP explenation, etc)
• Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages, category page, search etc)
• Sell-up and basket sales opportunties
• Online product availability ( In-stock-ratio )
• Create yearly promotion plans for Online & Offline activities
• Create forecast plan for online sales sell-in/sell-out ( based on GFK trends & previous sell out & online campaigns uplifts )
• Defining optimal Online sales ( based on Market Share – account & product , Sell out Offline & Online , IHS development )
• Sony Online In-Stock-ratio ( online product availability )
• Online forecast accuracy ( sell in & sell out in Online )
• Manage and coordinate first of all digital marketing activities in Key dealers but also offline
• Create a promotion plan for tow channels online & offline for 1 and 2H FY
• Support the goals set in the sales plan
• Work close with Head of Marketing Online Marketing department Specialist and the sales team
• Plan and execute initiatives to reach the target audience through appropriate channels
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Develop and maintain business relationship with dealer Online department / Online Managers
• Develop and maintain relevant tools to track online KPI’s in cooperation with dealer Online Managers
• Online Marketing: Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together

With Channel Sales management:

• Defining optimal promotional proposition and communication message
• Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s
• KPI’s. Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
• Sony Online content quality and Sony share-of-voice
• Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
• Account budget spending (Sales Tactical, Year agreement Coop, local A&P)

Online

• Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales team:
  • Defining optimal promotional proposition and communication message
  • Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI’s

• Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio’s, Online Average Selling price
  • Sony Online content quality and Sony share-of-voice
  • Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
  • Account budget spending (Sales Tactical, Year agreement Coop, local A&P)