דרושים Integrated Communication Pic ב-Sony ב-China, Shanghai

​1. Strategic Planning

and etc.), delivering content that resonates with ​COI audiences. Optimizedemographics to support exposure, conversion and retention.

- Develop annual operational plans foraccounts based on brand positioning and product marketingobjectives/strategies.

​2. Content Creation & Management

- Lead content production (from topic ideation, scriptwriting, review to publishing), ensuring alignment with platform trends and brand identity.

- Capture trend topics to produce viral content and uplift engagement metrics (likes, comments, sharesand etc.

- Support LM on managing the brand’s social account matrix, coordinating multi-account resource and ensuring cross-platform content synergy.

​3. Public Opinion Management & Crisis Response

- Monitor comments, private messages and buzz sentiment across official accounts in real time, deal with negative feedback promptly.

- Develop crisis management strategies (PR statements, public opinion guidance) to safeguard brand reputation.

- Generate public opinion reports regularly to identify potential risks and propose mitigation plans.

4. Data Analysis & Optimization

- Track key metrics of KPI (followers demographics, views, engagement, ROI, conversion rates) and deliver actionable insights through regular reports.

- Stay updated on platform algorithms and industry trends to refine operational strategies/action plans.

Requirements:

- 3+ years in social media operation with proven experience in building accounts from scratch on

- Familiarity with Red/Weibo operation and multi-platform synergy management.

- Experienced in public opinion monitoring and crisis response.

- Strong content intuition with creative planning and copywriting expertise.

- Data-driven decision-making skills using analytics tools.

- Leadership, cross-department communication and multi-tasking abilities.

- Advanced negotiation skills for vendor coordination.

We recognize that each and every one of us is original and different.

Responsibilities :

1. Based on product positioning, key message, target audience and touchpoints, be able to clearly brief agency and execute the communication plan as required to achieve the products awareness and favorability of specific category:

— Be able to independently conduct the product communication plan. Drive creative, media and execution, and be able to refine, organize and illustrate projects.

2. Be able to take the initiative to follow up the project, coordinate agency and related teams, etc. to carry out project and ensure that the project is completed in accordance with the requirements. Be able to PDCA positively and provide constructive suggestion:

— Initial check media channels, effective control of project budgets and content quality, ensuring project acceptance after execution, and checking KPI achievement.

— Use monitoring tools to prepare after campaign report to conclude campaign effectiveness, media value and improvement proposal.

3. Reasonable and accurate understanding of business needs, provide professional AD advice and KOL candidates for social media, as well as the content management:

— Derive product value and create appealing and effective communication message that helps to increase product awareness.

4. Keep an eye with market communication trends, including media environment, communication methods, and effectively apply them to daily work. Constantly explore how communication work impact the sales:

— Keep positive media environment.

— Analyze media development trend.

— Collect and provide regular market environment update, including competitor's movement and share with relevant internal parties.

5. Facilitate Cross Functional Collaboration:

6. Agency Management:

— Maintain the qualified agency.

Requirements :

1. 3+ years working experience in marketing communication or PR communication.

2. Good Communication & presentation skills, good learning ability,interpersonal & organizing ability.

3. Operation Management Skill.

4. Good Planning and Analytical Skill.

5. Good command of data analysis.

6. Good command of both oral and written English & Chinese.

We recognize that each and every one of us is original and different.

Responsibilities：

1. Achieving Sales/MP Target：

2. Product business planning：

3. Business Data Analysis：

4. Implementation of Product Marketing Strategy of responsible product category :

5. Business Development：

6. Smooth communication with Tokyo Business Group：

Requirements：

We recognize that each and every one of us is original and different.