דרושים Category Lead - Display B2b ב-Samsung ב-Australia, Sydney

Ownership of Growth and Acquisition Channels

• Performance media strategy including performance audits, forecasting results and channel and budget recommendations

• Accountable for delivering against all central divisional briefs, ensuring our campaigns deliver against our commercial objectives to support our Samsung eStore growth

• Define and track key performance indicators (KPIs) to measure the effectiveness and return on investment (ROI) of digital initiatives. (such as increase media effectiveness and increase cross-sell of mobile customer to other categories)

• End to end ownership of paid media channels, including search, social, and affiliates marketing

Strategic Leadership

• Initiate, lead, and deliver the performance marketing Strategy & Roadmap within Samsung Digital Channels (including Search, social, display, and affiliates).

• Drive the strategic integration of paid performance, aligned with business strategy (B2C and B2B) and other marketing touchpoints, and across the full marketing funnel.

• Lead change in the organisation for improving results and ways of working

Delivery

• Lead and manage the long-term Online Business paid program, across multiple paid touch points, and continuous innovation of the paid media strategy

• Lead and manage the paid media framework. Work in close partnership with Regional Office OB Marketing and paid media to build meaningful strategy and campaigns execution.

• Lead the activation of Samsung first party data and champion the channel orchestration framework.

• Lead, manage, and optimise the complex paid media campaigns for various launches, seasonal, and always on.

• Deliver against our commercial objectives to support our Samsung eStore growth e.g. increasing ROI, increasing cross-sell, contributing to OB sales.

Stakeholder / Project Management

• Work within a complex, multi-vendor framework

• Engage and co-ordinate with multiple parts of the organisation (Sales, Customer Service, Product Divisions, eCommerce, etc.) and partner agencies to help define short and long term strategy for paid media

• A great attitude and openness is needed to navigate in this multi-cultural environment, understanding when to push and when to pull is a must.

Skills and Qualifications

• Strong marketing background (15+ years) with proven digital marketing experience

• 10+ years of experience with paid media / affiliates marketing/ data-driven marketing

• Expertise in developing and selling-in new propositions & business cases

• Implemented paid media marketing plans across various digital touchpoints to drive sales and conversion

• Strong agency / team management skills; comfortable leading multi-cultural teams, providing both strategic and hands-on operational feedback and evidence of driving results.

• Good understanding of paid media tools (GA, META, SA360, DV360, etc.)

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career. When you work for Samsung Australia, you can look forward to:

• Competitive remuneration package

• Free on-site parking

• Generous employee discount across our products

• Ongoing professional development opportunities

• Discount across over 400 retail partners

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.

Role and Responsibilities

• Leadership and development of the team . The group are at different stages of their careers, the successful candidate needs to demonstrate an ability to bring the team together and evolve a creative and supportive environment.

• Continual management of our factory forecast for each product . Supporting each PM to run their weekly Supply Chain Management (SCM) meetings, ensuring we correctly manage the product flow into the Australian market.

• Creation and maintenance of our product plans . Supporting each PM to localise the product roadmap and initiatives from HQ. We need to create compelling market stories for our products which the sales and marketing teams can use in market.

• Develop and maintain a strong understanding of market dynamics and drivers . Through detailed analysis of market share data, sell through information and customer feedback, provide insight and create tactics to continue to grow Samsung share.

• Ensure we manage our financial commitment each month. Ensure the operational and product manager’s work with sales to deliver each months forecast.

Skills and Qualifications

• 10+ years’ experience as a Product/Category Team Lead with strong commercial acumen

• Experience within the B2B industry is highly preferable and hardware product management is a must

• Proven experience leading and mentoring teams, with the ability to drive collaboration across different divisions especially with Sales & Marketing in a global matrix organisation

• Able to demonstrate P&L management experience

• Welcome senior product/category manager looking for their next development stage in their career

• A strong understanding of business and financial planning is essential with exceptional presentation, negotiation, influencing and selling skills

• Passionate for the products and an innovative mindset to drive growth

At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone. Join a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results. In return, we will give you the tools to help nourish your development, wellbeing and fast-track your career. When you work for Samsung Australia, you can look forward to:

• Competitive remuneration package

• Free on-site parking

• Generous employee discount across our products

• Ongoing professional development opportunities

• Discounts across 400+ retail partners

The nature of this role and level of responsibility may require reasonable additional hours over and above 37.5 hours per week and may also require work outside of ordinary hours.