דרושים Analyst Ii Marketing Measurement ב-Nike ב-China, Shanghai

Typical Capabilities

Problem Solving:Initiates analysis and investigation to solve differing but related problems.

Developing professional role. Develops expertise and applies solutions based on experience. Identifies most appropriate options or methods to improve existing approaches. Have an educational background or work experience in architecture or construction.

Education Requirement

Bachelor’s degree required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a bachelor’s degree in the relevant or a related field.

You will work with different brand function squads, Concept and marketplace counterparts to ensure the experiences are brought to life in a consistent way.

Reporting Line:

Director, Retail Marketing, Concept Experience, GC

Key Partnership:

• X-functional Retail marketing & Brand Creative teams including RB, VM, RP, EKIN, Store Design and Storytelling Design.
• X-functional marketplace teams including NDSS, Retail Concept, Field, Care, Account, Social Commerce, and Merch.
• Global Retail Marketing and Concept Experience counterparts

Job Responsibility:

• Drive retail marketing strategy across global and C4C retail concepts to elevate Nike distinction and capture future growth.
• Deliver E2E (briefing to execution) concept specific contents and experiences partner with other RM and Marketplace function teams.
• Drive & execute service and experience strategy that elevate and deepen consumer brand engagement, drive traffic to the store.
• Deliver scalable and sustainable “toolkits” that maintain brand standard and meet the commercial needs in all concepts .
• Execute data, insights and learnings to future concept experience strategies and briefs.

Functional Skill Required (Hard skills):

• Solves problems; takes a new perspective on existing solutions
• Independently utilizes knowledge, skills, and abilities to identify areas of opportunity, resolve complex problems & navigate solutions.
• Integrates and communicates moderately complex information, sometimes to audiences who are not familiar with the subject matter.
• Is accountable for smaller projects or programs with manageable risks andresourcerequirements.
• Acts as a resource to teammates. Completes work independently with review at critical points; requires guidance only on complex issues.
• Performs work in support of marketing plans; demonstrates link between daily work andcompanymission; participates in initiatives, programs or products with moderate visibility.
• Ensures actions protect company image and limits risks

Experience Required (Soft skills):

• Typically requires a bachelor’s degree and minimum of 6 years directly relevant work experience.
• Creatively oriented will be essential to push outside the box thinking
• Has a passion to build ‘new’ ways of doing/thinking.
• Has innate curiosity to learn and grow, professionally.
• Is familiar with English and can write/speak fluently.

Job Description:

Key Responsibilities:

• UX/UI design: Develop user-centered, visually compelling UX/UI designs for our e-commerce platform, working closely with product manager and request owner to shape effective solutions.

• Campaign design: Lead creative design for digital campaigns, ensuring alignment with brand guideline and a seamless customer experience.

• Business & consumer Insight: Use understanding of business context and customer needs to propose design solutions for your project or campaign.

• Design Performance & Optimization: Analyze design performance using relevant data and metrics. Translate insights into actionable improvements, continuously iterating to enhance user experience and business outcomes.

• Agency management: Oversee and guide agency partners, reviewing all deliverables to maintain high standards and consistency.

• Stakeholder communication: Present design concepts and outcomes and deliver schedule clearly to internal and external stakeholders.

• Content brief: Provide digital key story content brief including site specs, key touchpoints etc. to brand creative team and well understand visual guidance from brand perspective.

Qualifications:

6+ years of professional experience on digital design.

Bachelor’s degree. Strong ability in UI and graphic design, preferably with experience in E-commerce platform like WeChat and Tmall.

Proven experience in UX/UI and campaign design, with a portfolio demonstrating relevant work.

Proficient in design tools such as Figma, Photoshop, and other key design software.

Staying in the loop and on top of the latest standards, changes, trends, tools in UX&UI field.

Strong communication skills in leading platforms and vendor.

Basic working proficiency in English.

Core Accountabilities

- Quick adapt to Allocation System and familiar with required methodology to utilize allocation accuracy and maximize inventory turnover efficiency.

Overall Required Quality:

- Works independently, strong ability to work with ambition, proactive and self-starter

Preferred Qualifications

- 2-3 years’ allocation, merchant buying and/or planning experience preferably from retail industries.

- Efficient writing/communication skills in both Chinese and English

Job Description

You will be responsible for Tmall Nike FS store long-term strategy and support store business thru agile optimizations based on data & insight. You will also be the pioneer for Tmall flagship store marketing evolutions, develop new digital muscles that leverage Ali/Tmall resources and capabilities in this dynamic and complicated E -commerce environment.

As Flagship store lead, you will make sure marketing initiatives go live with consumer-first, brand-right, biz-conscious mindsets and through efficient process and supporting resources.

Brand and CFOP Elevation

• Elevate CFOP campaign landing in Tmall with a strong sense of marketing standard and platform capabilities to ensure optimal integrated marketing plans are translated into consumer-oriented content in Tmall major content channels. Build Nike FS store the most premium destination for shop sports through constant evolving and optimization of brand standard and consumer centric content.
• Bring in new collaboration opportunities and build up the capability to enhance consumer experience. Be sharp and accurate on brand positioning and consumer profile. Test and learn new initiatives in Ali that aligns with Nike strategies, branding and key objectives.
• Co-work with Media and performance media to build seamless journey from paid channel to store, understand media traffic profile and optimize private domain landing efficiency in primarily LS and SFV channel.
• Co-work with Social media team on CFOP journey, from product seeding to conversion, explore smooth and innovative opportunities between social media to Tmall.

EC Platform Expertise

• Being the expert of EC platform content channel logic, consumer profiles, behaviors and Nike products and optimize content efficiency accordingly.
• Explore new opportunities and lead digital marketing pioneering in Ali ecosystem that drives organic traffic growth, member growth and ultimately demand growth.

Operational Excellence

• Lead and execute Tmall store livestream programming, engagement design and evaluations that aligns with Nike brand standard and CFOP focus. Work on SFV platform strategies that aligns with platform, consumer trend, social trendy topics and high investment products.
• Ensure effective measurement plans for continuous learning and optimized content/engagement performance
• Dynamically work with internal x-functional operation teams to ensure an efficient and smooth process on content publishing, on-site journey settings, test & learns, etc. that ensure all the launches on time with no delay.
• Active communication with Platform key stakeholders such as biz team and marketing insight to obtain industry data, learnings, insights and reflects timely on on-going plans and executions.
• Budget control and ensure appropriate investment driving impactful KPI performance
• Manage daily communication with third party vendors and key external partners. Oversee the service quality and conduct regular evaluations on performance.

Requirements

• 6+ years of proven digital experience in Ali marketing, e-commerce marketing, product marketing, precise marketing, media planning, social or CRM
• Experience as a leader of direct reports/integrated marketing projects and proven understanding of E-commerce platform’s logic, algorithm and trend.
• Significant experience in read and react capabilities in a fast-paced environment reliant upon successful collaboration and integration of key stakeholders. Willing to work under a flexible working mode.
• A growth mindset with strong capability in strategic thinking, teamwork, problem solving skills, working in a matrix environment, and demonstrated ability to handle adversities and pressures
• Excellent knowledge of data and insight that could generate accurate business findings and actionable insights from ambiguous consumer & platform data.
• Excellent project management experience, strong presentation skills and strong capability to influence, lead and drive prioritized initiatives
• Great written and verbal communication skills, plus superior professionalism
• Deep understanding of Nike products, sport/outdoor trend in social, EC platform and consumer behavior is preferred.
• Bachelor’s Degree or equivalent

WHAT YOU’LL WORK ON

As a member of the Nike Materials Development team, you will be focused on driving functional excellence and material readiness with a sharp focus on execution of material creation, material sourcing, cost, quality, and implementation of sustainable solutions. Materials Development collaborates with vendors, Nike product creation, and other functions to establish seasonal material direction, attain on-time delivery, and ensure product excellence for both consumers and athletes.

• Working on complex footwear projects, you will convert a project brief and a 2D design rendering into a 3D sample that meets the needs of the consumer as well as the needs of the business.

• You will utilize your knowledge and experience to enhance product excellence.

• You will engage in all phases of the product process to ensure projects are managed according to critical dates and completed on time, while meeting design intent, performance goals, costing/profitability and sustainability targets.

• You will ensure that your projects are ready for the commercialization process and can ultimately be manufactured

WHAT YOU BRING

• Bachelor’s Degree in Materials, Chemistry, Product Development or Product Engineering, Manufacturing, Marketing, Industrial Design or equivalent combination of education, experience or training

• Minimum of 5 years directly applicable work experience

• High communication and influencing skills, including the ability to interact with leadership and cross functional product creation team members

• Knowledge of footwear material types including fibers, yarns, textiles, leathers, synthetic leathers, components or trims, manufacturing technologies and equipment, tooling, and materials is highly preferred

• Understanding of various product Materials manufacturing processes required

• Ability to translate lab testing results for end-use application

• Ability to interpret design intent and offer alternative solutions

• Ability to anticipate needs, mitigate risks, and solve problems

• Acts as a resource for colleagues with less experience; may direct the work of other staff members

• Lead or support technical training

• Explains difficult concepts and influences others to adopt a different point of view

• Leads others to solve complex problems; takes a broad perspective to identify innovative solutions

• Attention to detail, active follow-through, assertiveness, self-motivation and the ability to work in a fast-paced environment.

• Ability to balance multiple competing projects and independently manage workload

• Solid digital literacy with working knowledge of MS office software; material management systems experience preferred

• Ability to travel up to 15% of the time

WHO YOU’LL WORK WITH

You will partner with Product Development, Design, Engineering, Material Planning & Supply Chain to provide transparency when issues or concerns arise, and you'll collaborate on a resolution. You'll serve as the primary contact for vendors as it relates to category specific issues (price, technical specs, performance). You will collaborate with product creation team, innovation and sourcing to provide training and education as well as standard methodologies to enable informed decision making.

Information about benefits can be found .