דרושים Manager Account Management - ב-Netflix ב-Germany, Berlin

Key Responsibilities:

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service

• Host weekly Pipeline & Pacing meetings with Sales Partners to align on upcoming launches and active campaign performance

• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

• Host campaign kick-off meetings and partner with client on gathering campaign launch assets

• Partner with cross-functional teams on the production of custom creative assets

• Work closely with Ad Operations for flawless order implementation and technical troubleshooting

• Responsible for overseeing the delivery performance of Ad Campaigns and partnering with clients on necessary campaign optimization tactics

• Provide clients with necessary campaign performance including post-campaign wrap reports

• Ability to navigate campaign escalations and contribute to long-term solutions to prevent similar issues in the future

• Maintain an in-depth understanding of our ad products, sponsorship offerings, targeting capabilities and ad policies

• Contribute to monthly billing & invoicing process with clients and finance

• Establish strong working relationships with client and agency partners
  

We’re Looking for:

• Fluency in German and English

• 3+ years of experience in Account Management and/or Sales Planning functions in the digital media industry, with a focus on video advertising

• Experience working in Sales Operation systems (CRM, OMS, Ad Servers)

• Knowledge of digital media sales and marketplaces including Direct IO, Programmatic Guaranteed and PMP advertising

• Excellent verbal and written communication skills

• Strong analytical and strategic thinking abilities with the ability to make data digestible for cross-functional stakeholders

• Proven project management skills with ability to multitask and manage requests from various stakeholders.

• Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, DoubleVerify, Kantar, etc.

The role reports directly to the Director, Product Discovery & Promotion (DACH & CEE), who is based in Berlin, Germany.

This role is unique as its scope requires a deep understanding of our product behaviour and a mindset that is equally precise on local execution as it is on strategic judgment calls.

• Portfolio Management: Own a portfolio of titles. While multiple teams (internal or external) get involved at different times along the launch journey for deliverables, you will be overseeing the quality of the launch as our operational throughline of the local Product Discovery & Promotion team.

• Expert Advice: Be an expert of the Netflix product and advise our local stakeholders on means to improve how members interact with the titles on the Netflix platform.

• Quality Assurance: Maintain the quality of the launch and mitigate risk to launch by being proactive, exercising sound judgment, and informing and influencing stakeholders.

• Collaboration: Partner with internal and external teams and serve as the primary point of contact on strategic operational matters for the titles. Additionally, contribute to a thriving global Launch Management Community.

• Process Evaluation: Constantly evaluate our workflows with the intention of improving our efficiency and effectiveness in launching titles.

• Issue Resolution: Troubleshoot urgent issues cross-functionally and jump in operationally as needed, in service of the member experience.

• This role is an individual contributor role but works closely with colleagues across our Product Creative, Metadata & Ratings, Globalization, Post-Production, and other teams.

• Experience: 8+ years of experience in project/program management, ideally in a fast-moving Entertainment environment.

• Analytical Mindset: Data-based impact and a bias towards solving for scale.

• Stakeholder Management: Strong stakeholder management skills (clear communication style and strong ability to influence) and a good team player.

• Operational Passion: A passion for Operations and a thirst to do more with less, to work smarter not harder.

• Product Knowledge: Be well informed of the Netflix product experience.

• Accountability: Happy to take accountability and drive initiatives.

• Language Skills: Proficiency in English and German is required.

• Communication Skills: Excellent communication skills - written and verbal - in both English and German.

• Balanced Thinking: A good balance of left and right-brain thinking - with the ability to understand the pulse of our consumers and put oneself in the consumers' shoes, an appreciation of content nuances and needs, and fluency to articulate product principles.

• Cultural Fit: The ability to exemplify the Netflix culture and values.

Key Responsibilities:

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service

• Host weekly Pipeline & Pacing meetings with Sales Partners to align on upcoming launches and active campaign performance

• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

• Host campaign kick-off meetings and partner with client on gathering campaign launch assets

• Partner with cross-functional teams on the production of custom creative assets

• Work closely with Ad Operations for flawless order implementation and technical troubleshooting

• Responsible for overseeing the delivery performance of Ad Campaigns and partnering with clients on necessary campaign optimization tactics

• Provide clients with necessary campaign performance including post-campaign wrap reports

• Ability to navigate campaign escalations and contribute to long-term solutions to prevent similar issues in the future

• Maintain an in-depth understanding of our ad products, sponsorship offerings, targeting capabilities and ad policies

• Contribute to monthly billing & invoicing process with clients and finance

• Establish strong working relationships with client and agency partners
  

We’re Looking for:

• Fluency in German and English to a business level

• 3+ years of experience in Account Management and/or Sales Planning functions in the digital media industry, with a focus on video advertising

• Experience working in Sales Operation systems (CRM, OMS, Ad Servers)

• Knowledge of digital media sales and marketplaces including Direct IO, Programmatic Guaranteed and PMP advertising

• Excellent verbal and written communication skills

• Strong analytical and strategic thinking abilities with the ability to make data digestible for cross-functional stakeholders

• Proven project management skills with ability to multitask and manage requests from various stakeholders.

• Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, DoubleVerify, Kantar, etc.
  

You will lead outreach with potential brand partners to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series.At the earliest stages of development, you will work cross-functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach. You will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner’s marketing priorities.You will be a part of a multi-disciplinary working team within the Marketing Partnerships function. These working teams consist of a brand partner lead (this role) who leads partner engagement and sets the conditions for a successful partnership; a strategy lead that develops strategic intersections between our title and a brand’s positioning; a creative lead who oversees the campaign development; and a production lead that helps to bring the idea to life. You will be tasked with building mutually beneficial deals, using your judgment, business context, and experience to craft a custom approach. You’ll contribute toward the development of highly creative co-promotional campaigns that increase awareness, interest and conversation for both the partner brand and the title. There is no one-size-fits-all approach to any aspect of our partnerships, from deals to creative ideas, so the ideal candidate will have an entrepreneurial spirit.You will build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships. You will also work with title marketing, media, publicity, and social teams to integrate partnership campaigns into title marketing plans and look to extend these campaigns across countries and regions should there be an opportunity to do so. This role will be responsible for the overall partner relationship, with a focus on maintaining open communication before, during, and after the execution of a partnership campaign.

KEY RESPONSIBILITIES:

• Building the strategic vision for brand partnerships in Germany, identifying brands that might be a good fit for the Netflix brand and/or key Netflix titles.

• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution.

• Writing strategy briefs and building the foundations of a strategic intersection between the brand and the title.

• Drafting and negotiating deal memos and contractual agreements.

• Experience working alongside Ad Sales and Consumer Products functions.

• Development of memos, in English, that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond).

• Providing guidance and feedback to partner creative agencies and brands.

• Working closely with internal creative groups as well as external agency partners.

• Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands.

• Drive successful integration of broader creative content and brand initiatives at Netflix and our strategic partners.

• Collaboration with cross-functional teams including Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations.

REQUIREMENTS:

• 10+ years of experience developing, negotiating, and executing incredibly creative entertainment partnerships or brand campaigns.

• Experience within a film or TV environment, including working with content teams in early development work for film or series (or both).

• Clear and articulate writer, in both German and English, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.

• Proven experience in brand and/or consumer marketing.

• Has demonstrated the ability to leverage research, insights and analytics to inform creative strategy.

• Able to give strong input on strategy and a clear POV on creative work.

• Experience and palpable passion for building great content marketing programs that are unique and scalable.

• Language Skills: Proficiency in English and German is required.

• Demonstrated ability to prioritize and drive results.

PERSONALITY ATTRIBUTES:

• Passionate and curious about marketing, brands, and entertainment.

• Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.

• A passion for both deal-making and creative marketing.

• Has a record of cultivating relationships and a deep level of respect with top brand marketers

• Capable of working independently as well as part of a broader team.

• A dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership

• Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.

• High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.

• Agile, goal-oriented, driven to succeed and always up for a challenge.

• Has a passion for unique and innovative marketing campaigns.

• Can flourish in our unique ​​ .

This is a full time position

The briefs and outputs of these partner campaigns will vary: it may be a 360 consumer-facing campaign promoting Netflix and a Distribution Partner (e.g. TV, OOH, social, digital assets), or it may require executing operational tasks across key partner touchpoints (e.g. Retail, Sales Conferences, Call Centers, training materials). Therefore, the ideal candidate will have a wealth of experience in delivering brilliant creative against a range of full funnel marketing objectives for established brands.

Key responsibilities:

• Manage the creative development and delivery of multiple concurrent campaigns for Distribution partners across the DACH region. This includes creative ideation, approval across stakeholders, delivery & reformatting of assets

• Join agency briefings and own the feedback loop with partners and agencies ensuring creative standards and guidelines are met.

• Understand an agency's production process and represent Netflix at reviews, pre-production meetings and shoots. Oversee and manage production budgets, facilitate the production and operations behind a campaign on behalf of Netflix, and give the final sign off on campaign assets and deliverables.

• Input on creative strategy, ensuring business objectives are met and provide guidance and feedback at any point in the campaign development. Establish and discuss clear and confident opinions on creative to quickly become a trusted partner to all stakeholders. Proactively contribute creative ideas and solutions that help us drive best creative outcome, driving impact for the business.

• Use the results of creative testing and performance to implement change in the campaign where needed.

• Cultivate relationships with partners and agencies to help establish Netflix as their preferred partner, and so they know they can reach out for creative guidance on campaigns.

• Efficient and timely communication across multiple cross-functional internal Netflix teams (e.g. legal, business development, title marketing, publicity) so all relevant stakeholders are informed of the partner campaigns.

• Be able to apply relevant references and learnings to maximize success across partner projects, and be firm in pursuing what is best for Netflix.

• Handle signing of all contractual documents (SOWs, POs, MSAs)

Requirements:

• Minimum 8+ years campaign experience. We see the role suiting someone from a Brand Marketing role, a Creative role, or from Account Management at a creative agency. Creative acumen is vital as is a solid commercial mindset. Telco experience is a plus.

• Ability to work in a fast-paced environment across multiple partners, manage bandwidth to ensure each partner is appropriately supported.

• Operational excellence, capable at prioritizing tasks and managing resources, timings and budgets across a range of briefs.

• A forward-thinker, extremely organized, proactive. Someone that will thrive in a fast-paced environment, and is always up for a challenge.

• Confident presentation skills and excellent communication skills. Ability to foster and manage relationships with diverse business partners and stakeholders

• Able to give and receive feedback positively, and see the value of different perspectives.

• Ability to adapt to different creative landscapes and audiences ensuring local relevance of creative.

• An entertainment fan who understands the power of great content.

• Fluency in English and German is required

• ​A positive and energetic team player, who can flourish in our unique