דרושים Senior Counsel - Transactions Marketing ב-Intuit ב-Kenya, Nairobi

As a Senior Data Scientist on the Lending Data Science team, you will play a pivotal role in shaping strategy through deep analytical insights. This includes:

• Conceptualizing business opportunities, formulating hypotheses, defining goals and key metrics, and delivering actionable recommendations.
• Driving strategic insights to shape the future of Intuit’s Lending Marketplace and positively impact millions of small and medium sized businesses
• Developing predictive models, conducting experiments beyond A/B testing, and uncovering customer insights to drive product, marketing, and lending innovations.
• Creating durable customer segmentation strategies to enhance targeting, positioning, and user experience.
• Collaborating closely with cross-functional partners in Product Management, Marketing, Credit Underwriting, Engineering, Design, and Analytics to inform and guide product strategy.
• Translating complex data into clear, actionable insights for both technical and non-technical stakeholders

We’re looking for a curious, proactive data scientist with a passion for fintech.

• BS or MS in Statistics, Mathematics, Operations Research, Computer Science, Engineering, Econometrics, or a related field.
• 4+ years of experience in data science and analytics in the fintech sector, ideally in lending, credit cards, or marketplaces.
• Strong expertise in predictive modeling, customer segmentation, and experimentation design.
• Proven ability to form hypotheses based on customer behavior, industry trends, and market conditions.
• Demonstrated success designing and interpreting complex experiments beyond traditional A/B testing.
• Experience in building scalable, reusable analytics tools and avoiding redundant efforts.
• Excellent communication and stakeholder influence skills across business and technical teams.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.

Technical Skills:

• Advanced SQL proficiency and hands-on experience with visualization tools such as Qlik, Tableau, or Plotly Dash.
• Strong analytical and modeling skills using Python (with libraries such as numpy, pandas, scikit-learn, etc.).
• Experience applying statistical and machine learning techniques to solve go-to-market and marketing problems (e.g., feature adoption propensity, churn risk scoring, next best action models).

Preferred Additional Qualifications

• Experience addressing growth-related challenges at fintech companies focused on lending, credit cards, or marketplaces serving consumers or SMBs. Understanding of lending product nuances and marketplace dynamics.
• Familiarity with Generative AI and other emerging technologies to accelerate insights from multimodal data sources.

• Guide managers and employees through performance, conduct and attendance related matters end-to-end
• Partner with and influence P&P and business stakeholders to recommend the appropriate outcomes that balance the needs of the business and employee experience.
• Leverage relevant playbooks, protocols, and requirements for case management and contributes to ongoing improvements
• Build capability for managers and employees through casework
• Drive team initiatives and projects and contribute to organizational priorities
• Consistently applies Intuit’s policies and standards to situations

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

• Bay Area California: $122,500 - $165,500
• Southern California: $107,500 - $145,500

• 5+ years of HR Generalist or equivalent experience involving Performance management (e.g. HRBP/Employee relations)
• Extreme ownership of execution and operational excellence, including adopting best practices when partnering with managers, using metrics to assess employee experience, and being detail oriented in tracking your work
• Adaptive critical thinking, judgment, and analytical skills
• Strong interpersonal skills and emotional intelligence with the ability to effectively communicate both verbally and in writing with leaders, managers, and employees.
• Data-driven mindset, including using data to better understand case and organizational insights
• Ability to see situations from all perspectives, working through conflicts and concerns to get to the best possible outcomes for everyone involved
• Learning and growth mindset, including understanding trends and continuously seeking to improve yourself and the experience for employees.

• Lead the development of culturally relevant, high-impact marketing campaigns with a full-funnel approach.
• Drive brand objectives across key markets in close partnership with local and global teams.
• Build integrated communication strategies with agency partners to deliver measurable outcomes.
• Act as a key partner to media and creative agencies, providing strategic guidance and ensuring alignment across teams.
• Collaborate with product marketing to deliver consistent, flawless execution across markets.
• Influence and align cross-functional teams to drive integration and brand consistency.
• Share best practices and real-time learnings internally, and reapply them across global markets.

• 8+ years of experience in brand strategy, consulting, strategic planning, or brand marketing, with expertise in cross-functional integration.
• Proven ability to develop complex marketing strategies that drive measurable impact.
• Strong belief in the power of brands to shape organizational success.
• Strategic and analytical thinker skilled at turning complex data into actionable insights.
• Experience across multiple marketing disciplines, including digital, mobile, direct, acquisition, and customer management.
• Strong facilitation and influencing skills, with success leading initiatives in highly matrixed, fast-moving environments.
• Comfortable with ambiguity and shifting priorities, bringing high energy and a positive, can-do mindset.

• Manage both inbound and outbound product marketing programs, with the ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and drive a GTM vision that can drive impact and influence.
• Deep partnership with sales and sales enablement teams, prioritizing product solutions, audience segments and initiatives.
• Embed with the Accountant sales & Mid Market sales teams to develop and lead a rapid-cycle learning agenda to build empathy with and the understanding of the attitudes, needs and pain points of our highest value customers who may be experiencing growing pains with QuickBooks.
• Design and manage processes for gathering and synthesizing customer insights for sales teams and partnering with PM to influence product priorities.
• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
• Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results.
• Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
• Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
• Co-own revenue targets together with our Accountant sales partners to develop the customer targeting and omni-channel demand strategy that feeds into sales.
• Make go-forward recommendations and present and share learning and recommendations across the organization.
• Manage a small team of marketers, by leading with a clear vision, building a high performance culture and driving winning results.

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
• 10+ years professional experience in marketing driving go-to-market strategies, in particular supporting sales organizations
• Ability to translate consumer insight and business strategies into great execution
• Proven experience leading a team and influencing cross-functional teams to deliver amazing outcomes
• Deep curiosity about what makes our customer tick
• Exceptional verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to think about ambiguous or complex issues, leading to thoughtful recommendations

The expected base pay range for this position is:

New York: 160,000- 216,500Bay Area: $157,000 - 212,500

• Demonstrate advanced expertise in branding and marketing principles, guiding and educating teams on strategies, methods, and techniques.
• Craft clear and comprehensive project briefs and strategy plans, translating research and market trends into actionable plans.
• Create visually stunning and compelling design systems that meet business objectives across various mediums.
• Educate and communicate the proper use of design assets across various platforms, pushing boundaries through effective visual design.
• Work collaboratively with cross-disciplinary design teams to build systemic storytelling assets.
• Lead small to medium-sized projects and contribute to larger projects.
• Deliver work that pushes the experience to be more creatively proactive and encourages debate around the work.

• Extensive experience in branding and marketing design.
• Strong ability to make confident design decisions and engage with stakeholders persuasively.
• Excellent organizational skills to prioritize workloads effectively.
• Proficiency in creating systematic solutions and frameworks for design projects.
• Ability to inspire and excite team members, fostering a collaborative environment
• Experience with designing for AI-driven technologies
• Familiarity with creating interactive demos in event spaces

• Define KPIs and Success Metrics: Establish key business indicators for projects, ensuring alignment with company objectives and clear measures of success.
• Strategic Recommendations: Provide actionable recommendations using diverse data sets and business knowledge, even when complete data is unavailable, to support strategic decisions.
• Data Visualizations: Translate complex data into clear, accessible visualizations that help stakeholders understand key insights and make informed decisions.
• Experimentation and A/B Testing: Design, execute, and analyze A/B tests and other experiments using a hypothesis-driven approach. Provide insights and recommendations based on test outcomes to optimize business strategies.
• Predictive Analytics and Modeling: Develop predictive models and methodologies to uncover growth opportunities and support long-term business planning.
• Enable Self-Serve Analytics: Define and implement standardized metrics, reports, and dashboards. Work with Data Engineering to ensure data quality and enhance real-time analytic capabilities.
• AI/GenAI Integration: Collaborate with AI teams to integrate AI/GenAI solutions into business processes, enhancing efficiency and innovation.
• Cross-Functional Collaboration: Partner with product, digital and customer support teams to identify opportunities, create data-driven strategies, and influence decision-making.

• 4+ years of experience working with product analytics, web analytics, customer care analytics, or other customer experience analytics
• Advanced proficiency in SQL, “big data” technologies (e.g., Redshift, Spark,

Hive, BigQuery), and BI tools (e.g., Tableau, Qlik, Dash). Qlik certification is a big plus

• Deep expertise in experimentation design (A/B/n, bandits, painted-door) and causal inference (Propensity Score, DiD, Synthetic Control) with a strategic understanding of their application
• Understanding of AI-native architectures and GenAI platforms; able to assess implications for data, testing, and behavior
• Strong business acumen and the ability to translate business strategy into testable hypotheses and learning agendas
• Strong data storytelling skills, with a proven ability to rapidly construct impactful visualization, communicate insights and influence leadership
• Excellent communication and interpersonal skills, with a proven ability to build trust and collaborate seamlessly across technical, business, and cross-functional teams.
• Comfortable working in a fast-paced environment and have flexibility to shift priorities when needed
• Bachelor’s degree in Engineering, Data Science, Statistics, Mathematics, Computer Science, Economics or related quantitative field; Master’s Degree preferred

Preferred:

• Strong programming skills in Python or R; experience building ML and GenAI models, including automation and custom implementations
• Experience solving growth-related problems at financial technology companies serving consumer or SMBs
• Strong analytical and modeling skills using Python (for its rich suite of statistical and modeling libraries like numpy, pandas, scikit-learn, etc.)
• Familiarity with version control software (git), and general software development

In this role, you’ll define, lead, and execute strategies that bring new users into the Full Service experience—developing acquisition levers, testing new value propositions, and accelerating growth.

You’ll collaborate closely with marketing, design, data science, engineering, customer service, and our in-house network of tax experts to deliver delightful, seamless experiences that convert interest into action.

You’ll help build bold, innovative solutions—including integrating with Intuit Assist (our AI-powered financial assistant) and creating new experiences that guide customers to the best expert for their needs.

• Translate vision into strategy and a clear execution roadmap that delivers measurable business outcomes.
• Identify and deliver new acquisition experiences that resonate with customers seeking expert help, particularly those who currently rely on tax stores or CPAs.
• Define and create test-and-learn plans to validate key hypotheses, improve conversion, and drive KPIs.
• Partner closely with design and engineering to craft simple, high-converting user experiences that bring clarity to a complex service.
• Lead customer and market research to uncover needs, friction points, and competitive opportunities.
• Build strong relationships with senior leaders across Intuit to align on priorities, share insights, and co-create roadmaps.
• Operate with speed and focus—driving clarity, momentum, and cross-functional alignment in a fast-paced environment.
• Continuously analyze customer behavior, performance data, and feedback to identify new opportunities and refine existing experiences.

• 5+ years of experience in Product Management, delivering impactful customer experiences and driving measurable business results.
• Proven track record in growth, acquisition, or funnel optimization work—particularly in complex or service-driven products.
• Strong technical fluency; ability to work closely with engineering teams. Experience with AI/ML products is a plus.
• Highly collaborative, with strong influencing and communication skills across disciplines and levels.
• Excellent analytical skills; able to synthesize data and insights to inform decisions.
• Entrepreneurial mindset with a bias toward action and experimentation.
• Self-aware, curious, and driven to learn and improve continuously.
• Bachelor's degree required in a relevant field (e.g., computer science, business); MBA preferred.