דרושים Senior Director Product Marketing ב-Fireblocks ב-United Kingdom, London

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

You’ll be:

• Responsible for building and executing the payments sales strategy across EMEA
• Achieving monthly and quarterly revenue targets
• Working closely with Fireblocks BDRs and GTM Team
• Building and maintaining relationships with prospects and customers
• Prospecting, territory, and account planning
• Updating and maintaining the Fireblocks CRM

You’ll bring:

• Deep knowledge and experience of the Payments space in EMEA
• Enterprise software (SaaS) sales experience, selling into Payments
• Experience within financial services, cybersecurity, or cryptocurrency is preferred
• Experience formalizing and supporting the co-sell motion in working with technology partners is preferred
• An understanding of blockchain technology and cryptocurrency
• Track record of over-achievement in an enterprise sales position
• Entrepreneurial and relentless hunting attitude
• A willingness to prospect and qualify for new opportunities
• Thrives in a team-selling environment
• Fluent in English

What You’ll Do

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

What You’ll Bring

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling : Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership : Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise : Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility : Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence : Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development : Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset : Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain : A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

You’ll be:

• Achieving monthly and quarterly revenue targets
• Working closely with the Fireblocks BDR and GTM Team
• Building and maintaining relationships with prospects and customers
• Prospect, territory, and account planning
• Updating and maintaining Fireblocks CRM

You’ll bring:

• Enterprise sales experience in software or institutional sales, selling into a relevant space of financial services, crypto, blockchain or fintech
• Understanding of blockchain technology and cryptocurrency
• Direct experience working within financial services, cybersecurity, or cryptocurrency is preferred
• Track record of over-achievement
• Entrepreneurial and relentless hunting attitude with a willingness to prospect
• Worked in a team selling environment