דרושים Art Director Us Crm ב-איביי ב-Canada, Toronto

As the lead Art Director for US CRM, you’ll be responsible for guiding our external agency in crafting visually compelling creative that engages customers, drives retention, and improves their overall experience with eBay. You will work closely with internal and external cross-functional teams including marketing, category BUs, and social strategists, to deliver outstanding customer experiences. You will also have the chance to create in-house creative work for CRM touchpoints as needed.

What you will accomplish:

• Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement.

• Occasionally concept, design, and implement creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy.

• Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market.

• Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals.

• Present feedback and pitch concepts to collaborators, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively.

• Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes.

• Collaborate with external agencies to coordinate the implementation of CRM creative, ensuring alignment with eBay’s standards and US market requirements.

• Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers.

• Occasional travel may be required for team collaboration or photoshoots.

What you will bring:

• 5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space.

• Bachelor’s degree in Graphic Design, Communication Design, or a related field.

• A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus.

• Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS.

• Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content.

• Proven experience leading creative projects from concept to execution, managing multiple projects simultaneously and meeting tight deadlines.

• Ability to work cross-functionally with marketing, copy, and product teams, maintaining strong creative direction and brand integrity.

• A collaborative attitude, with the ability to give and receive constructive feedback

Who You’ll Work With:

• A dedicated team of designers, copywriters, motion designers, and creative directors.

• Cross-functional partners in marketing, content, and product teams, collaborating to deliver customer-centric CRM campaigns.

• A creative, fast-paced environment that values collaboration, innovation, and quality.

In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:

• Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)

• Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.

• You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement

• Strong abilities in managing customers and influencing

• You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• You will be a strong team player, fostering collaborative environment and trusted relationships

• Last but not least, you will be passionate about customer excellence and always put the customer first

• Lead all aspects of the development of U.S.-focused CRM marketing campaigns—managing external creative agencies from briefing through final delivery.
  

• Provide clear creative direction, editorial mentorship, and feedback to agency partners to ensure content aligns with eBay’s brand voice and meets strategic objectives.
  

• Collaborate cross-functionally with internal teams—including marketing, brand, product, and design—to align campaign messaging with broader business and customer goals.
  

• Ensure all customer-facing content is tailored to U.S. audiences, maintaining brand consistency while reflecting regional tone and cultural nuance.
  

• Review and approve agency results, ensuring high-quality execution across email, push, SMS, social assets, and event communications.
  

• Contribute to in-house creative development as needed, particularly for high-priority or top-of-funnel brand initiatives.
  

• Present and support innovative ideas and communication approaches with internal team members, using customer feedback and data analysis.
  

• Monitor creative performance in partnership with CRM and analytics teams, and apply findings to optimize future campaign development.
  

• Assist in the ongoing evolution of the U.S. marketing voice by playing a role in defining standards, guidelines, and practices.

• 7+ years of experience in a copy leadership role, ideally within e-commerce, tech, or digital marketing environments
  

• Demonstrated experience successfully managing agencies through campaign development
  

• Bachelor’s degree or equivalent experience in Communications, Marketing, Journalism, English, or a related field
  

• Strong portfolio demonstrating CRM-focused campaign work across email, SMS, push, and social channels
  

• Extensive experience managing creative agencies or freelance partners, including creative briefing, feedback cycles, and final approvals
  

• Proven ability to develop and evolve editorial direction that supports both brand consistency and market relevance
  

• Excellent writing and editing skills, with the ability to assess tone, clarity, and efficiency in agency-produced content
  

• Strong organizational and project management skills; comfortable overseeing multiple campaigns simultaneously
  

• Ability to collaborate with cross-functional teams while advocating for creative integrity and strategic alignment
  

• Experience using customer insights and campaign performance data to inform and optimize creative execution
  

• Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms; Adobe Creative Suite and FIGMA are a plus

• Lead & support teams as they take to market world-class, industry-leading, user-centered designs that solve for customer needs, deliver on business requirements, account for technical feasibility and leverage future trends.

• Drive the creative direction of eBay’s suite of seller tools , working with other design leaders to create a compelling and cohesive ecosystem for sellers across the product portfolio.

• Inspire & coach product discovery activities that drive the strategic direction of the product experience with partners, including researchers, product managers, engineers and executives.

• Develop frameworks of understanding that codify large-scale, validated solutions and patterns for key customer problems, socialize these across other teams and domains, and help contribute to an overall user-experience framework that empowers eBay sellers.

• Lead as a ‘co-founder’ alongside senior cross-functional partners

• BS degree in interaction design, HCI, industrial design, graphic design, visual communications or equivalent experience and +15 years of professional experience in Product Design, with +8 years of professional experience leading Product Designers.

• Outstanding portfolio demonstrating a broad range of product design leadership across web-based applications, consumer experiences, and native mobile applications

• Experience driving product design for end-to-end user-experiences and a strong understanding of user-centered design processes with agile, cross-functional teams

• Hand-on experience leading zero-to-one , new product and concept development, including generative research, storyboarding, user-journey mapping, competitive analysis, prototyping, qualitative feedback and quantitative testing.

• Ability to synthesize together industry trends, internal and third-party research, team insights, business priorities, and partner feedback into practical and compelling UX strategy and design priorities.

• Thought leadership in the e-commerce space and hands-on experience creating platforms, tools, and products that enable e-commerce sellers a plus.

As the UXR Director leading the eBay Services domain , you will be a , overseeing a team which spans across product areas including Seller Payments, Platform & Capital, Shipping, Ads, Stores, and Regulatory. You will lead and inspire an organization of talented UXR IC’s and a Manager , acting as a force-multiplier for their development and the continuous evolution of the UXR function. We will depend on you to build meaningful, collaborative relationships with our design, product and engineering partners and senior leadership, with a focus on influencing and creating customer-informed strategies and inspiring continuous user-based product and feature innovation.

What you will accomplish:

• Lead a team of User Researchers across the eBay Services domain, providing research leadership as well as career development guidance and coaching tailored for a mix of junior to senior research talent as well as manager talent.

• Drive a mixed-methods research practice, gathering both generative and evaluative insights on designs and concepts. Methods include but are not limited to: in-depth user interviews, in-lab and field studies, online surveys, diary studies, usability testing, moderated and unmoderated remote testing, customer journey mapping, jobs to be done, benchmarking, heuristic evaluations, as well as stakeholder interviews.

• Cultivate and manage partnerships with cross-functional partners and company leadership (Design, Product Management, Marketing, Analytics, and various Business Units), being a user insights thought leader and core leadership partner..

• Establish and maintain an efficient strategy for scoping research, execution, and sharing insights to ensure velocity and visibility across internal partners.

• Help drive the impact of insights generated by the team and play a leadership role in elevating the User Research practice at eBay.

• Define and lead initiatives that contribute to the maturity of our research practice.

• Manage budget and maintain a healthy bench of external vendors for specific needs.

What you will bring:

• 14+ years of experience in an applied User Research setting.

• 10+ years of experience in managing user research/product research teams.

• 5+ years of experience in managing research managers.

• Advanced Degree in Human Factors, Human-Computer Interaction, Cognitive or Experimental Psychology, Cognitive Science or a related field is desired.

• Consistent track record of building and curating user research programs, employing a range of methodologies.

• Practical experience in deploying qualitative and quantitative research methods throughout the product development lifecycle, from ideation to launch.

• Ability to solve complex problems and support the team in delivery of insights.

• Strong communication skills, experienced influencer, and advocate for user research.

In this role, you will support the strategy and own E2E execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch some of the first seller flagship programs and design message, audience, channel and contact strategy for those. Examples of possible programs and initiatives in scope:

• Community & Education program, passionate about inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, market trends and promoting seller community (e.g. through seller events)

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and standard methodologies around new tools and features crafted to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• With the new strategy of seller flagship programs and clearly defined goals for this year, this role offers an outstanding chance to create the seller narrative and establish a true dialogue and partnership with the business sellers portfolio. Primarily in the US, CA, UK and DE, with an opportunity to expand successful programs to other global markets (e.g. AU, IT)

• You will be encouraged to develop a test & learn roadmap that will include current and new seller marketing channels, new messages, creative executions and leverage the voice of the customer to tailor the communication to customer needs, ultimately hitting the customer centric goals for your function

• You will be responsible for the roadmap end-to-end, in partnership with the Operational and Creative Teams, Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in designing cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of developing CRM marketing programs, from the original idea until successful execution and measurement

• You will have strong customer management and influencing skills

• Be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• Be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• Be a strong teammate, encouraging collaborative environment and positive relationships

• Last but not least, you will be passionate about customer excellence and always put the customer first